Owning a marketing agency is a very time-consuming job. Trying to handle every aspect of achieving your customer’s marketing and growth goals alone can be disastrous. Rather than trying in vain to serve all of the needs your customers have, you need to realize the importance of using a white label SEO provider.
Once you find and hire a white label SEO provider, you need to monitor the results they’re producing for your clients. By monitoring certain metrics, you can get an idea of how well an SEO outsourcing provider is doing.
Here are some things you need to take a look at when trying to assess how well a white label SEO service is doing.
1. Monitor Click-Through-Rates
Businesses in the United States spend over $73 billion a year on digital marketing. Most entrepreneurs view an investment in digital marketing as a worthwhile expense due to the leads it can help generate. If you want to get a feel for how well the company your outsourcing SEO is doing, then you need to take a look at the click-through rates of your client’s websites.
Click-through rate is a term used to describe the number of people that land on a website after clicking a link in search results. When page titles and meta descriptions are properly optimized, click-through rates will be high. If meta descriptions and page titles are written with search intent in mind, they will become more enticing to potential customers.
If a white label SEO service is providing high click-through rates, it is only a matter of time before this translates into more sales leads for your customers.
2. Consistent Organic Website Traffic
The traffic that comes solely from search engines is referred to as organic traffic. If a website is performing well on search engines, then more people will visit it consistently. Consistent SEO is the key to driving organic traffic to a client’s website.
By monitoring organic website traffic, you can discover optimization issues before they cause too much damage. If some pages are ranking higher than others, reaching out to the white label SEO provider being used is crucial. In most cases, changing meta descriptions, page titles and target keywords can help boost website pages that are performing poorly.
A good white label SEO provider will monitor this metric for you and make appropriate changes when needed.
3. High Conversion Rate
The main goal most business owners have when investing in digital marketing is growing their customer bases. When handled correctly, search engine optimization allows business owners to showcase their products/services to a new audience.
The total number of ad interactions divided by the actual number of conversions will provide you with an accurate conversion rate. If a client’s conversion rates start to decline, then you need to figure out why. Low conversion rates are usually caused by:
- Hard to find contact information
- Slow loading website
- Issues with online checkout
- Content with grammatical errors
When a client’s website has one or more of these problems, you might need to choose a new outsourcing SEO provider. An experienced white label SEO provider realizes the importance of things like great content and page load speeds. This is why being selective about which agency you outsource your SEO to is important.
4. Take a Look at Scroll Depth
How far down a visitor scrolls on a webpage is referred to as scroll depth. If you notice that the scroll depth on a client’s website is low, then you have to take action. When visitors to a website don’t scroll all the way down the page, they miss vital information designed to convert them into customers.
It is safe to assume that the SEO provider you’ve chosen isn’t doing a great job is scroll depth metrics are out of whack. Improving this metric is possible with the addition of better headlines, better pictures and more bullet points. Once these elements are added, the reader will be motivated to keep scrolling. This means they will spend more time on a client’s website, which will increase the chance of them being converted into actual customers.
5. Closely Monitor Impression Metrics
The number of times a page on a client’s website appears on search engine results pages is known as impressions. The higher the number of impressions is, the easier it will be to drive more organic traffic to a website. The only way to improve the number of impressions a website gets is by optimizing the keywords used in the content.
Monitoring impression metrics can also help you assess how well a marketing campaign performs. Ideally, you want to work with a white label SEO provider that can provide more impressions for your clients.
6. Bounce Rate is Important
The percentage of website visitors that view one page and leave immediately is represented in bounce rate metrics. If people leave a client’s website immediately after they land on it, then chances are content or page performance issues are present.
The longer these issues persist, the harder it will be for your client to generate leads with their domain. In most cases, a high bounce rate means that a website contains irrelevant information or has a bad design. Pinpointing the cause of this problem and fixing it will be much easier with the help of an experienced white label SEO provider.
7. Marketing Campaigns Are Producing Results
A surefire way to tell a white label SEO provider is doing their job is high client satisfaction levels. If clients are constantly contacting you to relay their satisfaction with their marketing efforts, then you know the company handling your SEO outsourcing needs is on the right track. However, if you receive constant complaints from clients regarding things like content quality or the lack of leads, you need to make some changes.
If you want a white label SEO provider that can provide results, Outsource My SEO is here to help.