Google Ads can be tricky and take a lot of time. You need to know what you are doing to ensure it works well. It is easy to make mistakes that cost money if you don’t have the right knowledge. Most marketing agency owners outsource Google Ads management because it takes this task off their plates.
Business owners in the United States spend over $150 billion on Google Ads annually. Instead of producing lackluster results for your marketing agency clients, you need to outsource Google Ads management.
Here are signs you might notice when it is time to outsource Google Ads management.
1. You Don’t Know How To Set Up An Effective Google Ads Campaign
Google Ads can be tricky to set up correctly, especially if you have little experience with it. Setting up an effective Google Ads campaign requires knowing what keywords and phrases work best for your target audience, how much to bid on each keyword or phrase, and optimizing the campaigns for the best performance.
It also requires a basic knowledge of the different types of campaigns and how to best use them for a particular client. If you don’t have a handle on this information, it is time to outsource Google Ads management. A professional specializing in this field can help you create an effective campaign and get your marketing agency clients the desired results.
2. Paid Marketing Campaigns Aren’t Producing Results For Clients
When your clients pay for marketing campaigns, they expect the best results. But sometimes, the campaigns don’t work out well. This might be because you don’t have enough Google Ads experience or are not setting up the campaigns correctly.
To ensure your clients get what they paid for, it is a good idea to outsource Google Ads management to someone who knows how to do it right. A professional can develop campaigns to produce the desired results and help you maximize your clients’ budgets.
3. Not Enough To Manage Paid Marketing Campaigns
One of the biggest signs that you need to outsource Google Ads management is if you don’t have enough time and resources to manage paid marketing campaigns. Managing Google Ads can be incredibly time-consuming, requiring constant monitoring and optimization. You also need to have a deep understanding of how the campaigns work and can make adjustments as needed.
If you can’t dedicate enough time and resources to managing Google Ads, outsource this task to a professional specializing in it. They will be able to manage your clients’ campaigns more effectively and efficiently than if you did it yourself.
Outsourcing Google Ads management will save you time and money and give you peace of mind knowing that your clients’ campaigns are running as smoothly as possible.
4. You Don’t Have The Money To Hire An In-House Specialist
Outsourcing the job might be a good idea if you don’t have enough money to hire someone experienced with Google Ads. This means finding someone outside of your company who can do the work for you, and it can help save time and money.
A professional from outside your business will know more about setting up effective campaigns that get results. They will also be more experienced in managing campaigns, which can help you maximize your clients’ budgets. Plus, you don’t have to worry about the overhead costs of hiring an in-house specialist, such as wages and benefits.
5. Difficulty Keeping Up With the Competition
Sometimes, it can be hard to keep up with the competition. You need to know how to properly set up and manage Google Ads campaigns, but you may not get the best results without time or experience. Outsourcing this job is a good idea because it will save time and money.
A professional who knows what they are doing can help your business stay competitive and ensure you get the most out of your budget. Don’t let the competition outpace you – instead, free up your time to focus on other aspects of your business by entrusting Google Ads management to an experienced professional.
Outsourcing this task is a surefire way to stay ahead and make the most of every dollar spent on marketing.
6. Spending More On Ads That Don’t Produce Results
Spending money on ads that don’t produce results can be wasteful. To make sure your money isn’t wasted, it’s best to outsource Google Ads management.
A professional in this field will know how to set up effective campaigns and get the most out of your budget. They will also be able to help you stay competitive and ensure you get the best results from your spending.
7. Ad Quality Score is Low
A key indicator of successful campaigns is the quality score of the ads. Quality scores exist on a scale of 1 to 10, with higher ratings indicating that your ad is more relevant to viewers. If your quality score is low, your ads are not reaching the right people and are unlikely to result in conversions.
Therefore, if your quality scores are consistently low, it can be a sign that it’s time to outsource your Google Ads management. Experienced professionals will be able to identify any issues with your campaigns and create ads that are more likely to be seen and clicked by the right people. This can help you generate the most out of your budget and ultimately increase conversions.
8. Difficulty Choosing The Right Keywords
Choosing the right keywords for a Google Ads campaign can be hard. Knowing what words and phrases will work best with your target audience, how much you should bid on each, and how to optimize the campaigns is important.
Without this knowledge, it is easy to make mistakes that cost money. That is why many people hire someone who specializes in Google Ads management, so they don’t have to worry about it themselves.
It’s Time Outsource Google Ads Management!
Instead of letting the problems covered here persist, you need to outsource Google Ads management. Reach out to our team for help with your paid search campaigns.