As the owner of a marketing agency, you need to be open to the idea of working with clients in a number of different industries. Taking on clients that work in the eCommerce industry is a good idea due to how fast thing industry is currently growing. Helping these clients optimize their websites will be challenging at times.
There are an estimated 24 million eCommerce websites currently in operation. Driving traffic away from these websites to a client’s domain will require the use of advanced SEO strategies. Here are some advanced SEO strategies you can use to help your eCommerce clients.
Allow Customers To Leave Reviews on Product Pages
One of the biggest challenges that an eCommerce business owner has is trying to gain the trust of the people visiting their website. If you want to help your eCommerce clients to gain the trust of consumers, then helping them get more positive reviews is important. This form of social proof can be very powerful. One of the best ways to grow the number of reviews an eCommerce client receives is by allowing satisfied customers to leave reviews on product pages.
Not only can these reviews make a positive impact on potential customers, they will also attract attention from Google. Utilizing the power of review schema markup can help you get this positive press to appear on search engine results pages. Having these positive reviews on a search engine results page drastically increases the chances of consumers clicking your client’s website link.
Check Existing Backlinks
When hired to help an eCommerce business owner, the first thing you need to do is perform an SEO audit of their website. During this audit, you need to check important ranking factors like keywords and backlinks. Figuring out what websites are currently linking back to a client’s domain is the first step in this process.
Once you see who is linking back to a client’s website, you need to take a look at the content they are linking to. Repeating the writing or content approach of the blogs that are receiving backlinks is a great way to get even more. There are a number of SEO tools on the market that allow you to review backlinks and provide you with actionable tips on how to capitalize on these links.
Speed Up a Client’s Website
Search engines like Google have very sophisticated algorithms used to crawl and rank websites. When crawling an eCommerce website for the first time, one of the main things Google will assess is how fast it loads. Performing a loading speed test on a client’s eCommerce website can help you identify any problems that might be present.
If the website is loading slowly, you need to enlist the help of a web developer to figure out why. If you are successful in your attempts to speed up a client’s eCommerce website, you can help them rank higher on Google and other powerful search engines.
Implementing the tips in this article can help you boost the traffic your client’s eCommerce website receives.