When you work for an SEO agency, it should be no big surprise that you will be exposed to many different client scenarios.
Some clients will be approaching you at the start of their digital and marketing journey, as they have just launched a new business or current digitized ones. You may have others that have attempted to create a digital marketing plan but achieved subpar results.
While you may not realize it, this varied perspective is beneficial for you and your team. It lets you see first-hand what works and what doesn’t. You can also learn more about the most common mistakes here. Knowing what not to do will help you build successful campaigns for clients.
Not Creating the Right Number of CTAs
When trying to perfect the online presence of a business, there are a lot of moving parts. It is no big surprise that a common mistake involves subpar call-to-actions (CTAs). Sometimes, your team may get so wrapped up in the message that they don’t create an actionable step for the audience.
There are several ways to create CTAs.
You can use a “sign up now” button for an email newsletter or a “book now” on your service page. Regardless of the CTA you use, it is important to be direct and specific. You only have a few seconds to push them further into the funnel, which means you must be direct and to the point.
While this is true, there is also an issue with too many CTAs. This is something that may also hurt your conversion rates. This is especially true as it relates to your landing pages. Be sure that you are using CTAs that expand upon the purpose of your landing page.
Failing to Set a Realistic Budget
If you set an unrealistic budget or don’t set one at all, you may leave your team unable to do their job. Before you put any strategy in place, plan carefully. Set specific goals and evaluate the results and input from your past efforts. It would help if you also created estimates around each part of your digital marketing strategy.
Substituting Social Channels for a Website
Having a social presence for your business is essential. However, you should not use your social media presence as a substitute for an optimized website.
You have minimal control over your pages on social media and the advertising programs they offer, which is seen with some of the latest fake news and data privacy issues. At any point, social networks can change the rules, too. They may even close the site for good.
Because of this, you must have a website that you have put time and effort into creating. This is going to help ensure your ongoing success.
When it comes to content marketing SEO mistakes, be sure to avoid the most common ones mentioned above. Doing so will help ensure that the strategies you create for your clients are successful and effective. You can also utilize the services of an SEO service provider, which will help ensure the quality campaigns your clients expect are created.