When it comes to SEO audit methods, there’s a lot of information and options out there. It can be challenging to know where or how to get started with so many resources and guides.
Keep reading if you want to cut through the noise and get to the core of what to look at and consider. Here you can find the main elements to keep in mind when conducting an SEO audit. With this information, you will be set up for success.
Find External and Internal Link Building Opportunities
Building links is a crucial part of improving your website’s authority. No SEO audit is complete if you don’t have recommendations related to building external and internal links.
Internal links work to pass link equity to other pages on your site. They are also an important part of creating an authoritative hierarchy on your site. External links help build your Domain Authority. This requires getting another website owner to link back to your content from their site.
Improve Information Architecture on Your Site
IA (Information Architecture) means the way information on your site is ordered or structured.
When conducting an SEO audit, you will rearrange your internal linking structures to pass on benefits to the pages that need it most. It also means you work closely with other members of the site design and development team to create solutions that improve page authority but that don’t harm UX.
Find and Fix Thin Content
Your pages won’t get attention in SERPs if they are “thin.” Thin content was thrown out with the 2011 Panda update released by Google.
When content is thin, it doesn’t meet a user’s needs. For example, creating a 300-word blog post on a rather complex topic is thin. While that’s true, it’s not expected that you have thousands of words on every page. Because of this, you need to consider where you can “beef up” your content, so it isn’t too thin.
Find and Eliminate Duplicate Content
When searching for duplicate content, you have to make sure that you eliminate any that is found. This is only going to harm your site’s ability to rank well.
Google is now smart enough to know when duplicate content is present. It doesn’t matter why duplication has occurred – it’s bad and needs to be eliminated during your SEO audit.
Invest in Keyword Optimization
You can’t optimize certain keywords on every page. But you need to figure out where you can do this and do it. Keyword optimization is a huge part of ranking well in search engines. Take time to figure out what keywords you should rank for and where they should be used for the best results.
Optimizing Your Site
An SEO audit is an effective way to find out where and how you can improve your website and help it rank higher in search engines. Be sure to keep this information in mind, which will minimize problems and ensure you get the desired results for your site. It may be smart to outsource this task, which can help ensure the SEO audit is conducted properly.