Create New Leads with Your Blog by Using These TipsIn the 1990s, when the internet was still a moody adolescent, there was a phenomenon that took hold, forever changing the way businesses could reach customers. This amazing phenomenon – blogging – took hold, providing some amazing results.

Even 30 years later, blogging is a hot marketing trend for businesses of all types and sizes. Marketers that focus on blogging are 13 times more likely to enjoy a more favorable ROI. Some tips to ensure your blogs are successful and help you generate more leads can be found here.

Use CTAs in Your Blog Text

A call to action is just as the name implies – a way to encourage your reader to take some action. These are needed for post-click landing pages and in your advertisements. Unfortunately, they are quite underused in most blog posts.

If you are creating a post, consider including a link in the text. Make it lead to a relevant whitepaper or eBook for the most effective results.

Create a “Hello Bar”

Have you ever gone to a site with a “Hello Bar” across the top? If so, you may know how popular it is for generating new blog leads. The Hello Bar is one that spans your entire page, and that has a CTA that will help you drive more traffic to squeeze pages and post-click landing pages without being too invasive. If users are not encouraged to click right away, it will follow them as they read and scroll your blog.

When it comes to lead generation, the Hello Bar is a very powerful tool. You can use it for driving targeted traffic and for building your email list.

Offer Readers Exclusive Content

Just because you are offering people a free way to improve their business, it doesn’t mean you cannot hold a bit back for those who will give you something more – like a bit of information. Consider teasing your readers with more exclusive content to help them even more than the free content to your blog.

The key to doing this successfully is to provide value with your regular blog posts and then go more in-depth with your exclusive content.

Offer Perks to Your Readers

If you own an eCommerce website, an excellent way to generate new leads is by allowing your readers to purchase products at a lower rate. This is often incentive enough to keep them “coming back for more.”

Consider a Welcome Redirect

Have you recently created a piece of content you believe will be valuable to your readers? If so, consider creating a welcome redirect. This will allow you to direct your page visitors to a more specific lead capture page before they make it to your blog.

If you need help with creating a blog that generates new users and leads all the time, contact the pros. They will help you achieve the results desired, regardless of what they are. Keep this in mind to boost your blogging results.