With spring on its way, now is a great time to spring clean your client’s digital marketing. While this may seem confusing, it’s actually quite simple. Use the tips here to get started.
Target Customers Specifically
Data is an essential element you must pay attention to if you are trying to increase conversions. In fact, you should use data to help make important digital marketing decisions. When you read and interpret your data, you can use it and find ways to customize the experience that your customers have.
Google Analytics (and other platforms) let you organize your audience and create audience segments. With data, you can create more specific marketing for your audience segments based on things like demographics, purchase history, and what channels you were found through. With this information, it’s also possible to make product recommendations for like items, which will increase conversions.
Prioritize Customer Service
If you want to increase traffic to your website through digital marketing efforts, you have to focus on excellent customer service. When your customers are treated well and are comfortable with your business, they are much more likely to be repeat customers.
An important part of customer service is communication. This includes making sure that you respond to customer concerns and questions. When you provide customers with more information, they will be more confident with your business, increasing the likelihood of them purchasing the service or product you offer.
Build a Mobile-Friendly Website
Mobile traffic has surpassed desktop traffic for years. This increase in mobile traffic means you must have a website that is optimized for mobile and desktop users. If you don’t, then people who land on your site from a mobile device will likely bounce away.
You can also take steps to improve the mobile experience. This includes using different website layouts for desktop and mobile devices and modifying your existing mobile website to reduce clutter and improve the speed of your site.
It’s best to have a responsive site to ensure a superior user experience. If people landing on your site can easily navigate from page to page and find what they are looking for, then the positive user experience will increase the likelihood that they will buy something.
Invest in Regular Website Updates
One of the key elements of improving digital marketing efforts is updating your website regularly. Some of the improvements you can make include adding new products or unique content that your audience will find beneficial.
Posting blog posts, FAQs, tutorials, and other types of informative content will ensure your customer’s questions are answered and improve your website rankings for specific search terms. Just make sure you don’t sacrifice the quality of the content you create by stuffing keywords.
Improving Your Client’s Sites with Digital Marketing Spring Cleaning
As you can see, there are more than a few ways you can improve your client’s sites and help ensure they rank well. Keep the tips and information here in mind to get the best possible results.