Never before have we experienced a global crisis quite like COVID-19. It is changing the face of business, shaking some seemingly solid companies to their core, causing them to restructure, reevaluate, and take measures to merely survive. For many digital marketing agencies, retaining customers – and getting new ones – is a huge challenge.
Don’t worry, you have options. Keep reading to learn what these options are.
Save and Survive
One of the main parts of client retention for many digital marketing agencies is communication. But, that’s not all. You also need flexibility, understanding, and empathy. Rather than trying to keep your clients on current plans, why not offer them some alternative options that better fit their budget and what they are currently doing. You also need to provide suggestions about how these businesses can adjust their messaging to meet the needs of their customers and what they are going through at this time.
By showing your willingness to work with clients, you will be able to keep them on. Things will get better and when they do, you can suggest the initial marketing plan or package to get marketing efforts going again.
Work with a Third Party
Just because you offer digital marketing services to clients, it does not mean you are alone. There are services out there that can help you come up with plans and strategies you can use to retain your clients and help ensure their success and your own success.
A third-party service provider will help ensure you build the right alternative plans for your clients based on their needs. Seeking help is the best way to ensure that you put the right strategies in place to keep your existing clients, and the word of mouth they give you may result in new clients now or in the future. Just be sure the right third-party service provider is used for this.
Be Understanding and Lenient
It’s necessary to be understanding and lenient with your clients. There are several things this may include. For example, you may need to postpone launches, approve last-minute budget changes, pull back on campaigns, and even give clients a few more days to pay on their invoices. Just make sure there is an open line of communication and transparency. For some business’s things are touch and go, so understanding this can go a long way in helping you keep your customers.
The coronavirus pandemic is not the new norm. According to experts, things will return to a pre-virus state, businesses will reopen, and commerce will resume. Until then, it is up to digital marketing agencies to take steps to reassure their clients they are still available to help and that they value their business. The tips and information here will help digital marketing agencies of all sizes do just that. Being informed is the best way for you to retain your clients through this pandemic and ensure you come out on the other side stronger than before.