When it comes to the modern marketing world, content is an essential factor that you can’t afford to ignore. However, since everyone is now publishing content, the information you choose to share, what value you offer, and the advice you give is no longer enough to help you stand out.

After all, there are only so many ways you can approach the same topic and make it unique. While this is true, there is something you can do to overcome this challenge and ensure that your content is engaging – add a bit of personality to your overall content strategy.

Benefits of Adding Personality to Your Content

You may believe that providing advice and value will be enough. However, as mentioned above, this is not always the case.

Modern web users are accustomed to finding what they need to know online. As a result, they don’t even pay attention to who is providing the value. As a result, the advice or information alone is not enough to encourage someone to be a loyal follower.

However, when you add personality to it, your content turns into something that will attract the right people to your business and brand. With personality, you can:

  • Communicate what differentiates you from the competition
  • Attract the right people to your business and brand
  • Create a good first impression that will help build rapport with potential customers
  • Reach people on an emotional level

Now let’s dive into some tips that will help you add this personality to your content.

Use Podcasting for a Personal Touch

Podcasting provides countless benefits. One of the biggest is that you have a chance to introduce the real you to your audience without them having to reach out to you. When you start a podcast, think about what your audience wants to hear. This is what you should discuss.

Use Social Media to Introduce the People Behind the Brand

Your personality is going to impact how customers see your business, services, and products. Because of this, it is important to make sure people experience it early in the buying process. This will help you show off who you are, your beliefs, and even how you communicate ideas.

One way to do this is by showcasing the people behind your brand via social media. You can even make it a series if you prefer.

Use Video to Show Yourself

Similar to podcasts, video content will help the audience learn more about you on a much deeper level than just the written content that you post. Video is powerful, and it is something that you should not ignore today when developing a content marketing strategy.

As you can see, there are more than a few ways that you can add personality to your content strategy. Keep the tips and information here in mind for success. You can also reach out to professionals to help ensure you get the desired results with your content efforts. In the long run, adding and showing off your personality is going to pay off.