With conversion rate optimization, you can significantly increase your sales prospects and leads without increasing what you spend on content marketing or ads. This is one of the main reasons that this strategy has become so popular in recent years.
Some of the top tips to help improve lead generation and website conversions can be found here.
Start with Your End Goal in Mind
With lead generation, you need to determine what a “lead” is to your business. When you know this, you can figure out what you want your visitor to do as they move through every stage of your site’s sales funnel. When you start here, it is also possible to clarify your goals and then adjust them as needed.
Customize and Optimize Your Website’s Design
Instead of selecting a one-size-fits-all website design and going with it, take time to personalize the template or to hire someone to create a custom design. Doing this is going to help you tailor your site to generate leads. Most people want to visit a well-designed site. This is also going to increase the confidence and trust they have in your brand or business.
Provide Breathing Room for Your Content
If you have two full web pages, it can be a distraction for people visiting your site and may result in lower conversion rates. You should ensure there is plenty of whitespace around your call-to-action buttons, photos, and content to ensure they stand out.
Include Forms on Each Page of Your Website
One of the easiest and most effective ways to increase leads on your site is by ensuring there is a lead generation form on every page. A form will help visitors decide if they want to share their personal information with you.
Also, putting your lead generation forms above the fold will increase the likelihood that visitors will see them and complete them. This is the end result you want, after all.
Add a Phone Number to Your Page
You need to ensure that visitors have alternate ways to contact your business. One option is by phone. By doing this, you build trust with your visitors, and it provides credibility to what you are offering. Even if the phone number is never used, it can help encourage more conversions from your site.
Add New Content Weekly
It is important to make sure you are posting new content every week. This is true because there will be visitors who care about your site and who visit it often. Also, if someone did not convert because of one of your latest calls to action, a different one may convince them. With new content, you have new opportunities to convert each week.
Improving Website Conversions
As you can see from the information here, there are several things you can do to help improve website conversions. Keep the information here in mind and take the necessary steps to help ensure your website gets your desired conversions.