Are you looking for a way to provide your clients with even better marketing services? Do you not have the in-house team to handle all the custom requests that your clients make? If so, outsourcing your SEO and other marketing services to a third-party firm is a smart move. However, before you jump in, make sure you know how to find the right marketing services for your clients’ needs.
Figure Out What You Need to Accomplish
What would happen if you went to a car dealership and said, “I have great credit and want a new vehicle? I don’t care what color or model; I want a brand-new car!”
The salesperson you are speaking with is likely going to choose the most expensive model they have available. This also happens a lot when it comes to digital marketing. You may want to maintain a healthy budget, but you do not have any specific objectives or goals.
If you want to weed out the unethical marketing firms, make sure you do your homework first. Create a plan and be prepared for the first meeting with a clear vision of what you want from the relationship.
Do you want to create a marketing plan that generates more leads, more sales, or have better marketing collateral? Do you need to outsource website building for your clients? Like any other transaction, if you are not prepared, you will likely be exploited.
Find Out What Services Are Provided
When hiring a third-party marketing service, you need to find out if the company provides a one-stop-shop marketing service or a company specializing in just one or two services?
For some things, like SEO and PPC, having a dedicated expert is beneficial. After all, there is a lot of skill involved in setting up a successful and quality program.
In some situations, if you find a third-party company you want to use, but they don’t offer all the services you need, they may be able to point you in the right direction to a partner they trust. Just make sure you do your research before diving in. This will ensure you don’t choose the wrong company.
Research Previous Clients
The marketing team you choose needs to have experience with other businesses in your industry and around the same size as yours. Take some time to look at the marketing firm’s existing website to find out if they have a “Portfolio” or “Clients” section. You can also look for reviews on LinkedIn, Google, and Yelp to learn more about the services they offer and what other clients have to say.
Finding the Right Third-Party Marketing Service
As a marketing firm, you already know what it takes to be successful. Be sure that you look for these qualities in the third-party services you ultimately hire. By finding the right partner, you can provide even better services for your clients, ensuring their ongoing loyalty and success.