Each year, SEO (search engine optimization) continues to evolve. As it evolves, it becomes more complex.
Because this is an essential part of any digital marketing strategy, if you don’t pay attention to your clients’ SEO goals, it may hurt the long-term marketing strategy you create.
If you want to ensure your business enjoys ongoing success and growth, you need the information here. Here you can learn more about the top SEO goals for 2023 and how to implement them into your clients’ existing marketing strategies.
Optimize the Internal Linking Structure
The internal linking structure is the map of internal hyperlinks on web pages that help bring people to a website.
Internal linking has been used to keep visitors on websites for longer amounts of time; however, they also play a role in SEO. The linking structure needs to relate to the sitemap or the website organization submitted to search engines for indexing.
It helps web crawlers better understand the site’s structure and how information is connected. This is true whether a site comprises just 10 pages or thousands. Web crawlers and visitors will benefit from this linking, and the more established internal links, the stronger the site’s structure will be.
Increase Conversions
A conversion is an action a customer (or site visitor) takes to move them along the funnel to make a purchase. Conversions are important metrics to evaluate and the impact of marketing efforts on leads and prospects and the effectiveness of the methods used.
This metric can help you find the gaps and help search engines rank how useful the information on the site is to people visiting.
If you can increase your client’s conversion rates, Google (along with other search engines) know that the site provides visitors with the answers they are searching for and can prove that the traffic is achieving something from the visit.
Increase the Amount of Time a Visitor is on the Page
It is important for the content on a website to do more than encourage people to land there – it must keep them on the page.
When visitors remain on web pages for longer amounts of time, it proves the content is valuable and that people are reading through it. There are several ways to achieve this goal; however, the main tip is to improve the length and quality of the content.
If there is a page that can be fully read in just a few seconds, it will not keep people on the page very long, and it will not impress search engines.
There are several best practices to follow on your clients’ pages and blogs to keep visitors there longer. This includes things like optimized content structures, internal linking, relevant images, and more.
Reduce the Bounce Rate
As visitors stay on a web page for longer, it is also possible to reduce the site’s bounce rate. The bounce rate is the metric that measures how much traffic reaches a page and then leaves immediately.
There are several reasons that the bounce rates could be high, including the following:
- Failing to answer the question posed in the search query
- Poorly written content
- Pages that are not properly optimized using best practices to engage the audience
Regardless of why there is a high bounce rate, it shows search engines that the content on the page is not valuable and will reduce the rankings. Instead, pages that capture the attention of visitors will be ranked higher.
Taking steps to improve the amount of time visitors remain on pages helps to reduce bounce rates. This helps you achieve two main goals for SEO with the same efforts.
Maximize Page Speed
Nothing is quite as irritating as having a website that loads too slowly. Consider when you visited a site to find information or look at something, and it did not load or only halfway opened. Chances are you lost interest and left the page.
You likely left the page at some point because you did not want to wait any longer.
You can add the very best information, content, services, and products available, but if it has been hidden behind a slow-loading page, people will not wait to see it. Maximizing the page speed time to have a site that loads as quickly as possible will help get more traffic.
The most common culprits behind slow-loading pages are related to the images that are on the site. Old image formats and large image sizes can significantly reduce a site’s loading speed. If you notice a client’s site is loading slowly, begin with the images on the page and backend of the site.
Strengthen the Site’s Domain Authority
The authority that search engines find in a domain is one aspect of SEO that can hugely impact rankings. If search engines get the message that the site is authoritative, it will be prioritized over other sites in the industry and appear higher in SERPs (search engine results pages).
The more engagements, shares, and comments customers have with the content on a page, the more it will improve the site’s authority and deliver a much better experience to prospects and leads.
Creating an effective and smart content strategy is a simple way to improve the overall domain authority. Find the formats and topics with the highest performance and create a strategy to answer all questions and deliver information that is related to the topic groups. With this, it is possible to build authority for a client’s website and impact their business in a positive manner.
Help Your Clients Reach Their SEO Goals This Year
As you can see, there are several steps you can take this year to help your clients meet their SEO goals.
If you need assistance helping your clients, our team offers affordable SEO for small businesses. We can help ensure you meet your client’s goals and that you have time to focus on other aspects of their marketing strategy. The first step is to contact our office to schedule an appointment. We can review your needs and help you create a plan to move forward.