Business owners will seek out the help of marketing professionals when they have trouble driving traffic to their website. Most business owners realize that without a high level of traffic, it will be difficult to grow their reach online. One of the best ways to inform consumers and drive traffic to a website is by creating great blogs. If a client has come to you with problems regarding low traffic numbers, specifically to their blogs, there are things you can do to help.
Over 7 million new blog posts are created every day. This means you have to learn how to optimize a client’s content if you want it to get attention. Read below for some blog SEO Tips you can use to help clients accomplish their marketing goals.
Understand the Value of Internal/External Links
Popular search engines like Google consider a variety of factors when crawling a website for the first time. If you want to get attention for a client’s blog, then realizing the value of internal/external links is important. These links provide readers with more context and help search engines identify the subject matter of your content.
With internal links, you can also help you drive traffic to other content on your website. You also need to pursue guest posting opportunities on behalf of your clients. A well-placed backlink from a reputable website can help you improve the rank of a customer’s website. A steady stream of link-optimized blog content can be extremely powerful when trying to help a client get their website on the first page of Google search results.
Strategically Placed Keywords Are Important
Any marketing agency owner worth their salt realizes the importance of in-depth keyword research. Not only do you need the right keywords for your client’s blogs, you also need to know how to use them. Strategically placing these keywords is a great way to get attention from popular search engines.
Ideally, you want to place relevant keywords in places like:
- The title tag
- Meta description
- Blog headers and body
Be sure you don’t overuse these keywords because this could appear as keyword stuffing to search engine bots. If your client’s website gets flagged for this black hat tactic, it can result in it getting penalized. This is why you need to use relevant keywords strategically.
Evergreen Content is a Must
While covering trending topics is a good idea, you also need to make sure your client’s blog features evergreen content. This type of content is devised to be valuable and relevant for a long period of time. With the right amount of evergreen content, you can create an opportunity for lots of new website traffic in the future. Taking the time to research your client’s industry is the best way to figure out where evergreen content opportunities are available.
As you get more marketing clients, you will need to delegate some of the work on your plate. This is where the team at Outsource My SEO can come in handy.