E-commerce sales accelerated significantly during the pandemic. The inability to go to the store had millions turning to online retailers for their necessities, wants, and needs.
While things have returned to “normal” in some respects, many people still prefer shopping online. If you have e-commerce clients, now is the time to take control and implement SEO methods that will help to boost their rank and increase their sales.
Are you unsure of what to focus on or how to get started? If so, we are here to help. We offer affordable SEO for small businesses and can ensure your clients get the results they want and deserve.
Some tips to help with these goals can be found here.
Don’t Work to Increase a Site’s Rank – Work to Appear on Page One
Online search is an important part of any customer lifecycle. This starts with product discovery to, purchase decisions, engagement, and retention.
If search is king, then e-commerce sites are queen. If your clients have an online e-commerce store, you must do more than optimize it. It is not a good idea to ignore how your client’s site ranks in search engines for things like your main product, the brand, and the service terms.
In the realm of search engines, there’s Google and everyone else. Understanding what it takes to have your client’s sites on Google is essential.
Even if a purchase does not occur online, 65% of consumers will research online before making a purchase decision in a physical store. This is known as “research online, buy offline” (ROBO).
Discovery and consideration matter if you sell cars, apparel, appliances, or electronics. This is true even if the purchase occurs at a retail location.
If you have been selling online for a while, you know the benefits of being on Google’s page one. At the same time, the top results in Google have a click-through rate of over 20%, and anything that falls on a page after one has a click-through rate of under 1.5%.
Potential customers need somewhere to shop. If they do not purchase from you, they are probably going to Amazon or your competition.
Conduct E-commerce Keyword Research
Achieving the top spot in Google is great; however, it will only do much good with ranking for the right results. As a result, you must do keyword research first.
While this is true, you also need to understand the potential shortcomings of using too broad keywords. Keywords that are too broad are usually extremely competitive. It can take several months or more to rank for these. These often cast too wide a net to capture your target audience.
It is great to get your clients on the first page of Google for competitive search terms; however, if there are pages that do not rank well, you need to consider implementing a long-tail keyword strategy. The saying “riches in niches” is around for a reason. Most search traffic comes from long-tail searches.
The trick is to find the keyword “sweet spot.” This will help you implement a strategy that converts your client’s ideal customers in search engines while helping you rank. This is a win-win strategy for your clients and their customers.
You can look at your competitors’ keywords if you do not know where to start. You can also contact us and utilize our affordable SEO for small businesses.
Create a Blog for Your E-Commerce Site
A great way to get your client’s sites ranking for the chosen keyword is to create an informational blog. After doing that, it is possible to implement SEO with keyword research for framing topics that will answer customer questions proactively.
When you address customer questions proactively, you can start inching your clients’ sites up the rankings. The benefits of this blog go beyond just your search rankings. The conversion rate will be about six times higher than sites that do not offer this.
E-commerce content marketing will encourage potential customers to engage more with your client’s brand and help them feel closer to it than they would otherwise. About 70% of consumers want to learn about a brand via a blog post instead of bland corporate messaging.
Optimize the E-Commerce Blog for SEO
You need to optimize your clients’ websites for SEO; however, you can’t forget the blog. If it is difficult to produce content for the site, do not worry too much – we can help with our affordable SEO for small businesses.
Also, do not try to do it all at once. Choose a channel and learn how to do it. An example would be video.
On average, people will spend 2.6 times longer on pages with video than those without. Also, most videos get around 600,000 each, which is a lot of possible traffic.
Organize the Site Structure on the E-Commerce Site
The structure is important when it comes to an e-commerce site. Not only that, but it counts for SEO, too. If the content is scattered everywhere and there is no structure, you will have to work against all your other efforts to improve the organic traffic that is coming in.
Search engines want to see structure when they crawl your site, too. This means your important content must be at the site’s top. Everything else should flow from this.
The long-tail keyword-focused content created for your site that potential customers are looking for is the cornerstone pieces to bring in more customers who will convert.
We Can Help Ensure Your Client’s E-Commerce Site Succeeds
When it comes to helping your e-commerce clients succeed, you must focus on the things here. At Outsource My SEO, we can help you meet your client’s needs and expectations. We offer affordable SEO for small businesses to ensure your clients get the best possible results. Contact us to learn more about our services and how we can help your agency provide exceptional services and results for your clients. The first step is to get in touch. We can take it from there.