Business owners that are serious about building an online presence realize the importance of a well-designed website. Once the coding and design elements for a new website are in place, a business owner will need to focus on driving traffic to their domain. While this might sound like a relatively easy thing to do, it is anything but. Every competitor a business has will be vying for attention from online consumers. 

If you have been hired to help a business owner gain a competitive edge with the help of search engine optimization, you can’t deny the importance of a well-optimized homepage. Typically, modern consumers will develop an opinion about a new website in a few seconds

If you want to make a client’s homepage irresistible to both consumers and search engines, consider the optimization tips below. 

Creating Great Homepage Content

The content featured on a business’s homepage can make or break its ability to generate new sales leads. When trying to optimize the content on a client’s website for search engines, you need to focus on title tags, meta descriptions and the main content on the page. 

The title of a client’s homepage will be used by Google bots to make assumptions about the type of content the website features. While the title of your homepage is a small ranking factor, it is something that potential visitors will pay attention to. Ideally, you want the homepage title to feature the target keyword and be no longer than 60 characters. 

The meta description of a client’s homepage is also important. This description should be descriptive of what the website is about. However, avoid writing a lengthy essay describing the website. Making this meta description too long can lead to it getting cut off on the search engine results page. 

The main content on a client’s website should be written for their target audience. The more you know about search intent and a client’s target demographic, the easier it will be to craft great homepage content. 

Social Proof is a Great Addition to a Client’s Homepage 

Earning high-quality backlinks to a client’s website is a great way to give it a boost on search engines like Google. While there are a number of ways to get these backlinks, one of the most effective is by providing potential customers with social proof. This proof usually comes in the form of positive online reviews. 

If clients are creating reviews about your products/services on other websites, you should encourage them to embed a link to your website in these reviews. You also need to reach out to digital journalists to create interview opportunities for your clients. If a story about your client is featured on a trusted blogger’s website, it could help your client land some backlinks. 

Properly optimizing a client’s website homepage can help them get more attention from search engines and potential customers. By implementing the tips in this article, you can improve the amount of traffic a client’s website receives in no time.