The coronavirus pandemic is causing problems across the world and impacting every industry in some way. You may have clients that are seeing higher demands than ever before, such as medical supply companies, or those that are struggling just to make it another day. Chances are, you have a mix of clients, which means your strategies currently must be unique and customized. After all, the last thing you want to do is incense one client while trying to help another.
There may also be some clients who want to pull back their marketing efforts through this trying time to save money and remain afloat. This can negatively impact your business’s bottom line. While this is true, there is a light at the end of the tunnel, and when the crisis has passed, you want to make sure you can come back, offering marketing services, stronger than ever before.
But how?
If you find yourself in this situation, don’t wait to act. Now is the best time to start planning your next move to ensure your business continues to grow and succeed.
Encourage Your Clients to Embrace New Sales Channels (and Help Them Get Set Up)
Much of the country is going into lockdown. While this is true, people still want to spend and buy things. This gives you the unique opportunity to help your clients discover new ways to serve their market through alternative sales channel.
For example, if you have a client that has reduced foot traffic because of coronavirus, now is the time to discuss an e-commerce solution. Or, if you have a client that runs a restaurant, help them create an advertising campaign for curbside or takeout options.
Encourage Your Clients to Make Long-Term Investments
If things are slow, even with new sales channels, you can provide comfort to your clients – this isn’t something that’s going to last forever. Along with this comfort, present new, long-term ideas and strategies they can implement now that will be beneficial when things being to get better. Some ideas you can present to your clients include a check in campaign for active or potential leads. Provide reassurance to them and let them know the company is there to help when they are needed.
It’s also important that your clients continue to nurture the leads they have even in these trying times. Everyone is impacted differently by the crisis and while some may be hesitant to make a move, others won’t. By remaining active and encouraging your clients to continue moving forward with their marketing campaigns – even if they are altered somewhat – you can have peace of mind your business will survive, and so will theirs.
This is an unprecedented situation. It has driven things across the nation that have never been seen before. As a marketing professional, it is time to use the skills and abilities you must benefit your clients and ensure they have the tools, resources, and support needed to make it through this difficult time.