In the past, when the online competition was scarce, brands and businesses had an easy time selling a product or service by reputation or brand name alone. Today, online consumers have more options than ever, and information is widely available through multiple avenues. It’s easy to find testimonials, and customers see more advertisements than ever. It’s estimated that people now get shown more than 1,700 banner ads each month.
What this means is that businesses can’t rely on just your brand name to sell something. You must take steps to connect with an audience deeper and more meaningfully.
An effective way to improve the connection a business has with its customers is by using empathy-based marketing.
Empathy-Based Marketing Defined
The term “empathy-based marketing” goes beyond just logic-based marketing and rather than just trying to figure out how your audience feels and then creating marketing collateral that shows you know and understand your audience and that you have the product or solution that will help with their problem.
You may wonder why appealing to the audiences’ emotions is so important in advertising.
The fact is emotion is a strong force. It can influence a buyer’s decisions and help to convert more leads to actual sales. Empathy-based marketing aims to show a business understands what the customer is going through and moves away from the business-centric approach to provide more of a customer-focused approach.
Tips for Using Empathy-Based Marketing
A common service for SEO white label companies is ensuring a client’s site has empathy-based marketing strategies in place.
Some tips to begin using this strategy can be found here.
Get to Know Your Customers
It’s important to know who your customer is and what their challenges and pain points are. Getting to know your customers is going to make it easier to emphasize and provide a solution to the problems they are facing.
Take time to get to know your customer with buyer personas and by requesting feedback or researching using surveys. Utilize social listening to discover what customers think about your brand and what experiences they have had. If anyone had a negative experience, listen, and find out why.
Create Useful Content
Ensure your content isn’t focused on selling; instead, you should offer your audience some type of value. A customer will be more likely to engage with content when it is useful to them, instead of content that’s just a sales message.
Provide Educational Content
Educating your customers will show that you don’t want to sell to them and want to empower them. Make sure you share relevant information in the form of e-books, blogs, guides, how-to-videos, and tutorials.
Utilizing Empathy-Based Marketing for Your Clients
When it comes to developing a marketing strategy, it’s a good idea to utilize empathy-based marketing ploys. When you do this, it will help a business connect with its audience, which will yield better results. If needed, reach out to an SEO white lable service for assistance.