As a business owner, it is essential to know if the strategies applied to your business are working. Also, if you own an SEO agency, you need to know your key performance indicators and be able to measure them on an ongoing basis. With this, you can continue providing valuable reports to clients and use the information to create a more refined strategy.
It is impossible to measure the success of your SEO efforts if you haven’t defined the SEO metrics you are using. It is essential to establish your objectives and goals first. For example, why is SEO necessary for your site? What expectations do you have for an SEO campaign? These are essential questions to consider before diving any deeper into SEO.
Determine Your Objectives and Goals
The total number of digital buyers around the globe is growing rapidly every year. By 2021, they are expected to exceed 2.14 billion. Entrepreneurs understand how big this impact can be for their business.
This is also why more businesses are capitalizing on the growing eCommerce trend. Search is now the norm, competition is getting fiercer, and SEO is needed to stay ahead of the game.
After figuring out the goals or purpose of the site, the objectives should align naturally. Some of the metrics you should track, including qualified leaks, average time on page, bounce rate, page speed, and click-through rate.
What KPIs or Metrics Should You Follow?
The right SEO metrics will help you determine how successful your campaign is. They also give you more insight into the areas you should improve, what you need to modify, and how.
The top metrics to track are listed here.
Impressions Volume
This refers to the total number of times your webpage has shown up in Google or listed in SERPs. This lets you measure your website’s visibility, and it keeps you informed that your website is seen.
Organic Traffic
This lets you know the number of users landing on your website through organic search results. These are the people who found the site and clicked without a paid ad being involved.
Organic CTR (Click-Through-Rate)
This is the number of users who clicked the page through the organic search results. There are two reasons that organic CTR is an important metric. First, it lets you know you have more traffic, which means you have created engaging content that makes people want to go to your page. Also, the higher CTR means you get more traffic. It also helps you achieve a higher rank in SERPs.
Getting the Results Desired
For your SEO campaign, it is essential to track the right metrics to reach the highest level of success possible. In some cases, this means hiring professionals for help. They can help review the existing success you have achieved and determine what changes should be made to reach even better results. Being informed and knowing what to track and measure will help ensure your SEO efforts are effective and successful.