If you want to help your clients unlock a steady flow of online sales leads, then optimizing their website is crucial. The only way to get a true assessment of the condition a client’s website is in is by performing an audit. Not only will you need to audit the internal components of a client’s website to ensure it is fast and reliable, you will also need to take a look at their content.
Error-filled or unengaging content on a client’s website can drive away potential sales leads. Finding and fixing the problems the content on a client’s website has can help them improve the flow of traffic and sales leads they receive. Here are some things to keep in mind when trying to perform a content audit for a client.
Check Blog Titles and Meta Descriptions
The title of a blog post is the first thing most consumers will notice. As you start to conduct a content audit for your client, you need to take a look at the titles they are using for their blogs. One of the biggest mistakes you can make with a blog title is using too many characters.
A title that is over 70 characters long will not display properly on search engines like Google. The sweet spot for blog titles is between 50 and 60 characters. You also need to make sure that the primary keyword is included in the title.
The short paragraph displayed below a blog title on Google is referred to as a meta description. When conducting your content audit, you need to make sure the meta descriptions on a client’s website are descriptive and keyword-optimized.
Assess The Links In the Content
The inbound/outbound links in a blog play a large role in how well it performs on search engines. When reviewing the content on your client’s website, you need to take the time to assess the links currently in place. Internal links should be strategically placed throughout blogs. These links are designed to provide the reader with more context and should be embedded in relevant keyword phrases.
Outbound links should be directed to reputable websites. You also need to check for any broken links that might be present in a client’s content. Allowing broken links to remain in this content can get in the way of search engine success. This is why finding and replacing these broken links is so important.
Inspect Blog Images
One of the best ways to make content more appealing to consumers is by including high-definition images that are relevant to the topic being covered. As you look at the content on a client’s website, you need to make sure their images are optimized with target keywords.
Putting the target keyword in the image alt tag can help increase the visibility a blog post has. You also need to make sure image file sizes aren’t slowing down a client’s website. If file sizes are too big, using one of the many programs designed to compress image file sizes is crucial.
Implementing these tips can help you optimize the content on your client’s website.