How To Promote Your Marketing Agency on Social MediaIf you want to keep your marketing agency profitable, attracting new clients is imperative. Finding potential clients to engage with and convert is no easy task. If you already have a website in place where you attract a steady flow of leads, you need to find other methods to use to grow your client base. Over 4 billion people use social media platforms on a daily basis. 

Setting up profiles on popular social media platforms and engaging with people on these websites is a great way to attract attention to your marketing agency. Are you trying to figure out how to promote your marketing agency on social media? If so, check out the great tips in this article. 

Choosing the Right Platforms

The first thing you need to think about when trying to market your agency on social media is which platforms you need to set up profiles on. The key to figuring this out is knowing who your target audience is. Since you are probably looking for attention from owners of small businesses, establishing a presence on professional social media networks like LinkedIn is a good idea. 

LinkedIn is a social media platform specifically designed for business professionals and entrepreneurs. There is a content publishing and distribution system on this platform known as LinkedIn Pulse. When you create content on this tool, your connections will be notified. This means you can draw attention to this content and use it to land new clients. 

Avoid Being Too Pushy

Once you have social media profiles set up, you will need to start posting on them. The biggest mistake most marketing agency owners is posting only about the services they offer. While it is important to highlight what you can do for a potential client, you also need to provide content related to other subjects. Around 80% of the content posted on your social media accounts should be designed to entertain and inform your followers. 

You need to make sure that this content is related to the marketing industry. If you are unsure about the type of content your audience wants to see, don’t be afraid to poll them. Making a post and asking your followers what type of content they would like to see on your social media profile. With the feedback you receive, you can start to develop content that your followers will respond to. 

Show How Well You Are Performing For Existing Clients

Another important thing to consider when trying to promote your agency on social media is providing followers with social proof. As people start to research your marketing agency, they will look for the reviews you have received from past and current clients. Instead of making your followers hunt for these reviews, you should prominently display them on your social media profiles. 

After you start landing new clients, you will need help with the increased workload. If you are getting overwhelmed with the amount of work on your plate, it is time to let Outsource My SEO lend you a hand.