Most marketing professionals realize just how important tracking data is to the overall success of their campaigns. The more you know about where your website traffic is coming from, the easier it will be to optimize marketing campaigns. There are a number of tools marketing professionals can use to collect data from website visitors. 

Google Analytics is perhaps one of the most popular and effective tools used by people working in the market industry. This tool is designed to track and report website traffic. Figuring out which metrics to track with this program is crucial. Below are just some of the most important Google Analytics metrics you need to keep an eye on. 

Tracking Conversions is Wise

If you want to get a true representation of how well your marketing campaigns are performing, then tracking conversions with the help of Google Analytics is important. A conversion is a goal or event you create in Google Analytics that is deemed valuable to your business. A conversion can be anything from when a website visitor fills out a form to when they complete a purchase. 

Once you define what your conversion is to Google Analytics, they will begin to monitor them. If you notice that conversion metrics are starting to fall off, you need to tweak your content. Performing some A/B testing is a great way to figure out how to approach your audience and get them to respond to conversion attempts. 

Monitor New and Returning Visitors

One of the main things a new website needs to be successful is a steady flow of traffic. Using Google Analytics to monitor new and returning website visitors can be extremely valuable. By monitoring this metric, you can see which channels consumers are using to find out about your domain. If you see that most of your traffic is coming from organic search, then ramping up the amount of keyword-optimized content being produced is a must. 

If you can identify where new users are coming from, you can start to optimize your inbound marketing efforts. This metric also helps you alter your conversion funnels to make them more effective. 

Look At Pageview Metrics

Google defines a pageview as the instance where a page is loaded or reloaded in a web browser. When a consumer opens and views a page on your website, you will receive a pageview. Monitoring this metric helps you get a feel for how well your content is performing. 

If you notice that your bounce rate is high, then you can surmise consumers are encountering unappealing web design elements on your website. Performing an audit of pages with high bounce rates is the best way to figure out what is wrong with them and devise a plan to fix them. Constantly monitoring this metric for your clients can help you avoid lulls in website traffic and conversions. 

As you can see, Google Analytics can provide you with some valuable information about website visitors.