When it comes to creating an effective SEO strategy, there are a lot of factors to consider. One that is worth mentioning is competitor keywords.
Competitor keywords (as the name implies) are the keywords your competition is currently targeting to help improve their website’s rank and generate more organic traffic to their page.
If you start targeting these same keywords, you can appear on the same search engine results pages as your competition. You can also use the competitor keyword research you conduct to find weaknesses. This includes things like keywords they haven’t targeted yet.
Competitor Keyword Research
Competitor keyword research is when you investigate keywords the competition is targeting and ranking well for in SERPs. From this point, you must find out what key phrases or keywords have worked well for the competition thus far. To begin this process, you can look at your customers and how they search for what you offer online.
Utilizing Search Intent
When someone enters keywords or phrases in the search box, they know what they are searching for. To maximize your organic search success, you have to narrow down their search intent and get to know the various stages of the buyer’s journey.
For competitor keyword research, you must also know the customer’s journey in the context of the landscape your business operates in. A potential customer will have several options at each stage of the journey.
Tips for Conducting a Competitor Keyword Analysis
After completing your keyword research, you must do competitor analysis research to get the most from the target keywords you choose.
You can conduct this analysis with five easy steps:
- Know your competition
- Research what they are doing
- Collect competitor keywords
- Export the keywords
- Get your results organized
Leveraging Competitor Keywords for Your Benefit
There is no magic trick that will help you figure out the keywords that are more important than others. You must perform an analysis of the keywords being used by your competition, how relevant they are, the organic traffic they attract, and the existing SERPs to decide.
Evaluating Competitor Keywords
After narrowing down the list to the most accessible or relevant keywords, you will likely have a shorter list. You must analyze each one.
Some tools can help you with this task and provide you with vital information like ads that currently target the keyword, average CPC for the keyword, and search volume.
Using Competitor Keywords
While the process of finding competitor keywords and implementing them into your SEO strategy can be challenging, it’s not impossible. If you don’t have time to handle this on your own, you can contact professionals who can provide this service for you. With the right competitor research, you can easily find keywords that are working well in your industry and optimize your site to rank for them over the competitors. This is something that you will find beneficial, and that will help you stand out in search engines.