When a business first launches the website, it must make a choice. Will it handle SEO in-house or invest in SEO outsourcing? One of the main arguments against handling it yourself is how much time it takes out of core business operations. This is one of the main reasons why you should invest in services from the best SEO outsourcing company. 

However, you may wonder how to outsource SEO and if it’s really necessary. Keep reading to learn more about how it’s time to invest in SEO outsourcing. When you know when these services are needed, you will be ready to make a move. 

You Aren’t Ranking Well in Search Engine Results 

One of the main signs you should invest in SEO outsourcing services is if your Google ranking isn’t very good. Statistics have shown that more than 75% of people who search for something won’t look past the first page of results. If your site isn’t showing up on page one, you don’t exist. 

If you are looking for companies nearby like yours, and you don’t appear on page one, this should be a warning sign about how you are doing things right now. If you aren’t in the top 10 for your industry, you are likely doing something wrong. In this situation, SEO outsourcing will help solve any issues you have. 

You Have Never Blogged Before

Do you not consider yourself much of a writer? If so, you may experience issues when trying to do SEO on your own. Search engines rank sites higher if they offer high-quality written content to their readers. The more you say about services and products in your industry, the more trust you can build with your potential or future clientele. 

If you don’t have a blog, updating the site will take a lot of work. Adding a blog lets you post new content on your URL weekly or even daily. SEO professionals are aware of this, and it is the first piece of advice they will give when working to improve your search ranking. 

You can start a blog with frequently asked questions about your service, product, or business, which will build trust and authority with your audience. If you are busy making products or fielding calls, then you won’t have time to blog. This is another time that hiring the best SEO outsourcing company makes sense. 

You Don’t Understand Coding

A huge part of achieving success with SEO is knowing how to write content and design for the web. Usually, only those who work in SEO will have the skills to do this. If you don’t have coding experience, it’s not practical to believe that you can do the job right or handle it in a reasonable amount of time. 

Talking to a professional SEO outsourcing service means this is all they do. With their help, you will know what’s always going on and how successful the SEO efforts are. Experts can target the proper keywords, sort out your tags, embed your images, and do everything else that’s necessary to ensure you have the edge over your competition. 

You Don’t Have the Staff to Handle SEO

Not having sufficient staff is challenging for any industry and business. If this happens, you may not be able to put time into your clients or the products you are creating. If you don’t have plenty of people helping with the core elements of your job, then there’s no one available to work on SEO. 

You don’t have to cut corners when you decide to outsource SEO. Getting to know how things work, what the search engines are looking for, and what’s specific for your industry takes a lot of time and effort. Just the research for this can take several weeks. 

Outsourcing SEO is the best way you can stay on task and keep serving your customers. It’s never a good idea to neglect your existing customers to find new ones. 

You Don’t Understand Mobile Optimization 

If you don’t know if your website is mobile optimized or why it is important, you probably won’t be ready to handle SEO alone. Since mobile browsing has surpassed desktop browsing, you must understand where your customers are – now and where they will be in the future. If you don’t have a site that looks functionally and visually correct on a mobile device, it’s time for a complete redesign. 

When you outsource your SEO, you can get all the needed design elements in place to help you gain a competitive advantage over other companies. People often judge a company’s quality by how its website looks. If your site doesn’t look great, there’s a good chance you will lose customers. 

You Have Bad Reviews

One of the most challenging things you must bounce back from online is dealing with a bad reputation. Even if you have bad reviews – it may be difficult to get the reviews needed to restore your “good name.” 

Bad reviews mean a site that is rated highly, even with just a few positive reviews, will receive more traffic than you. Hiring an SEO company will help you shape how your business appears on business directories and help ensure you get the traffic you deserve. They will provide reputation management solutions to ensure bad reviews don’t impact your rank in search engines. 

Is It Time to Invest in SEO Outsourcing? 

As you can see, there are more than a few signs that you need to invest in services from the best SEO outsourcing company. Doing this will provide you with an array of benefits that will help your site rank better and achieve better results. 

At Outsource My SEO, we can provide the SEO outsourcing services you need and help you get better results for your website. There are more than a few reasons to consider outsourcing your SEO needs. In the end, the right company will help you with all your marketing goals, no matter what they are.