Keyword research is a critical step in any search engine optimization strategy. While this is true, it can also be a tedious process. This is because the keywords used for SEO and content strategies will make or break your entire website. Because of this, it may take hours – or longer – to figure out what words will help your site rank higher in search engines. 

While this is true, if you take time with keyword planning, rather than rushing through the process, your client’s websites will see the rewards. 

Keywords and Search Intent

You may be thinking about the deeper intent behind every keyword already, but if you don’t fully understand search intent, your keyword research may be pointless. 

When you start using an “intent-based” strategy, you can focus on what is important – offering value with all content you create. One way to do this is by researching how people search and find information. 

Understanding Keyword Intent

If you create content, you need to know what users are searching for. With SEO, intent refers to a person’s reason for entering a search query. Keep reading to learn how to use this information to create more effective and relevant content for your clients. 

The Importance of Keyword Intent

Keyword intent refers to knowing what people are searching for when they type in certain keywords to Google (or another search engine). If you know the reason behind a person’s search query, you can create quality content and solutions for your audience. You will also be better equipped to satisfy their needs and earn their business. 

Types of Keyword Intent

There are four basic types of keyword intent. Each one has a specific purpose and only needs to be applied when necessary. 

Informational Intent

Most people are searching for information or learning something about a specific subject. You can use informational intent keywords to engage possible customers without asking about their wants or needs directly. 

Navigational Intent

When someone chooses a keyword phrase that includes a company’s brand name or sets details about it, they may be searching for directions. Most times, these searchers already know you have what they need and just need help getting there

Commercial Intent 

Commercial intent keywords are used to compare retailers or products. They may also be used to investigate seasonal price differences or understand a topic via commercially focused research. 

Transactional Intent

A keyword that has transactional intent is what you are really searching for. These include product names and buying words like “coupon,” “buy,” and others. This means that the people searching are ready to buy

Using Keyword Intent in Your Efforts 

As you can see, keyword intent has a lot to offer. Understanding what it is will give you a better understanding of how to use it to improve your client’s site visibility. If you need help with this, you can reach out to the pros, who will provide professional services to ensure that your client’s sites are found based on the keywords used.