Creating content for your website or blog is a time-consuming and intensive process.
Sometimes, as marketers, you get so focused on reducing the time it takes and “cutting corners” to get something posted for your clients that you don’t create something that is quality or going to generate the desired results.
Taking time to create high-quality content for your clients means that you will help them achieve several benefits, which include the following:
- A higher rank on Google
- Increased trust with customers
- New leads
- New lead conversions
If you try to rush content, you will achieve the opposite.
When you start to look at content marketing as a sprint instead of a marathon, you are essentially cheating your clients. While you can quickly create multiple low-quality blog posts and get them on a website, they aren’t going to provide value for your clients.
Unfortunately, this is a recipe for failure.
If you want the content you create for your clients to succeed, you have to plan the long game. It is necessary to realize that it can take six to 12 months (or longer) to get your content to rank well.
You must also understand that your target audience is made up of humans who must be respected and nurtured continually over time if you want to earn their trust and, eventually, their buy-in.
It is important to understand that good content cannot be created quickly. While great content takes longer, it also helps you get results for your clients.
Keep reading for specific reasons you should create long-term content strategies for your clients.
1. It Is a Better Use of Your Client’s Resources and Money
It does not matter what content strategy you have established for your clients; it requires time, money, and other resources.
If you flood your client’s accounts with content for a few weeks and then stop your efforts completely, your strategy will be extremely ineffective. It will also waste your client’s resources and money.
A better option is to allocate your resources to a longer-term content strategy that will help build readers as time passes and maintain steady traffic that continues for months or years.
Rather than wasting your client’s resources, you can funnel them back into the company and ensure you build value while establishing a stable foundation with relevant and lasting content.
2. Having Long-Term Content Helps to Engage Readers
To help keep your client’s readers engaged and interested in what your content offers for a long time, you must offer in-depth, comprehensive content that helps address their concerns while solving problems.
You should not believe that just because we are in a time where people’s attention spans are shorter than ever before that, long-form content will not be effective – the opposite is true. According to one study, blogs with longer content yield better results.
You may wonder how long-form content performs so well as a long-term content strategy. There are a few reasons for this. It provides more value for readers and allows your client’s business to build authority and establish dominance by showing your knowledge on various topics in the industry.
3. Content Is Constantly Changing
With search engines and readers progressing, the demand for relevant, informed, and quality content is increasing. Due to this, having a long-term content strategy for your clients is the best weapon you can use.
Designed for helping to insulate marketers against change and help maintain readership and traffic with changing SEO, marketing requirements content, and more, it is necessary to adapt to and absorb the changing trends.
This ensures that content is more effective and that the strategy is more adaptive. It also ensures you, as a marketer, are not scrambling to help your clients keep up with the latest changes.
4. Long-Term Content is Cornerstone Content
All good houses must have a solid and stable foundation. Additionally, a good marketing strategy requires cornerstone content that will provide relevance to readers and long-lasting value.
Cornerstone content is a type of long-term content that can effectively draw in large numbers of clicks immediately but that will remain valuable for several months or years after it is published. You can think of it as the start of a solid strategy for your client’s website.
A short-term content strategy is aimed at quick ranking for specific words or phrases. With these strategies, you are likely neglecting the creation of any cornerstone content. The drawback of this is that the website becomes less relevant and valuable for users.
You must create cornerstone content for your client’s websites to attract long-term clicks and ensure readers are engaged and entertained.
5. Long-Term Content Doesn’t Include a Hard Sell
In the modern marketing environment, customers hate almost nothing more than the hard sell. No one wants to know why they cannot live without what you offer or why it is so important for them to buy something right now.
Usually, these approaches will alienate customers and make it harder to sell products naturally. Implementing the hard sell is the tone of shorter-term content.
Since short-term content is so insistent, it is hard to engineer it so that it does not push on customers away and makes it more challenging to sell products.
With a longer-term content strategy, this is not done. This is because they are not designed to get an immediate response from your client’s readers. Instead, the content is designed to provide relevance and value – not immediate action or results.
Creating a Long-Term Content Strategy for Your Clients
As you can see, there are more than a few reasons to create a long-term content strategy for your clients. It is something that offers value and makes the most of their marketing budget. Be sure to keep the information here in mind, which will help you get the best results possible.
If you need help with this, be sure to contact us. At Outsource My SEO, we can help create the long-term, long-form content strategy your clients need to ensure ongoing success.