outsourcing Google Ads managementRunning an agency is challenging work, right? You have to manage so many things. One of them is Google Ads. Sometimes, it feels like a mountain of work that never ends.

But there’s a solution. It’s called outsourcing. By outsourcing Google Ads management, you can make your life easier. It’s like getting an extra pair of hands to help you. It can even make your ads perform better.

One of the main things professionals will do when hired to manage your Google Ads is to optimize your ad copy. Excellent ad copy leads to higher conversions. Here are some things Google Ads experts will do to optimize your ad copy.

Headline Optimization

When you outsource your Google Ads management, the professionals you hire will focus on optimizing your ad headlines. The headline is the first thing people see. It has to grab the viewer’s attention. It needs to make people want to click on the ad.

Here are some of the critical steps that experts take to optimize your ad headlines:

  • Keyword Use: They put the right keywords into your headlines. This is important because people often search using specific words.
  • Clear Message: They ensure your ad’s headline has a clear message. It tells people what your ad is about. This can help get the right viewers to your ad.
  • Testing Different Headlines: They will test different headlines to see which works best. This is done through A/B testing. It helps to find the best headline for your ad.
  • Use of Numbers and Questions: They might add numbers or questions to your headlines. These can grab attention.
  • Matching Headlines with Landing Pages: They ensure your headline fits your landing page. This is important because people expect to see the same thing on your landing page as in your ad.

Professionals can make your ad headlines more effective by focusing on these areas. This can lead to higher click-through rates and more conversions.

CTA Enhancement

Where would you be without a clear call to action or CTA? It’s the part of your ad that asks viewers to do something. It could be to buy a product, sign up for a newsletter, or request more information. Outsourcing Google Ads management allows you to improve your CTAs. They will enhance this part of your ad copy by using actionable and persuasive language.

Action-oriented CTAs use strong, clear verbs. They tell the viewer exactly what to do. For example, “Buy Now” or “Sign Up Today”. Persuasive CTAs use language that encourages the viewer to act now. They might create a sense of urgency with phrases like “Limited Time Offer” or “Don’t Miss Out.”

Outsourcing your Google Ads management ensures you get CTAs that will drive conversions. This can be incredibly helpful for your business. It’s one of the many advantages of outsourcing Google Ads management.

outsourcing Google Ads management

Strategic Keyword Insertion

Professionals who manage Google Ads also focus on keyword insertion. What does this mean? It means that they put relevant keywords into your ad copy. These are words that people might search for. By using these keywords, your ads can be more relevant.

So, how do they do this? Here are some steps that they take:

  • Research: They first determine which keywords are most important for your business. They might use tools like Google Keyword Planner for this.
  • Placement: They then put these keywords into your ad copy. This could be in the headline, the description, or the URL. They make sure it reads naturally and makes sense.
  • Keyword Variants: They might also use different versions of your keywords. For example, if your keyword was “running shoes,” they might also use “runners” or “athletic shoes.”
  • Testing: They also test different keywords to see which ones work best. They look at how many people click on your ad and how well it performs.
  • Monitoring: They keep track of your keywords over time. They see if they are still working well. If they’re not, they might change them.

By optimizing your keyword usage, you can improve the quality score of your ads. This can lead to higher rankings and more visibility for your ads. Outsourcing your Google Ads management ensures keywords are used correctly in your ad copy.

Ad Copy and Landing Page Alignment

Professionals are skilled in creating a seamless user experience between what people see in the ad and what they find on the landing page. Imagine this: a viewer clicks on your ad because it has a message that interests them. But then, when they land on your page, it’s about something entirely different. That would be very confusing, right? P

Google Ads experts ensure your ad’s message is the same as on your landing page. This means using the same language, the same tone, and the same offers. They aim to meet the expectations set by your ad. Doing this creates a smooth journey for the viewer from the ad to a landing page.

It can lead to higher user satisfaction and more conversions. This alignment is an essential part of optimizing your Google Ads.

Emotional Language in Your Ad Copy

Google Ads experts understand the power of emotions in marketing. They know it can strongly influence a viewer’s behavior. That’s why they will use emotional language in your ad copy. Here’s what they do and why it’s beneficial:

  • Connecting with the Viewer: Emotional language helps create a connection with the viewer. Ads that evoke emotions can be more memorable. They can make viewers feel more engaged with your product or service.
  • Triggering Action: Certain emotions, like excitement or fear, can prompt viewers to take action. An ad that says, “Last chance to buy!” can create a sense of urgency.
  • Building Trust: Emotional language can also build trust. If viewers feel understood, they’re more likely to trust your brand.
  • Differentiation: Using emotional language can help your ads stand out. In a sea of ads, one that triggers an emotional response can catch a viewer’s eye.
  • Improving Conversions: Ultimately, all of these benefits lead to one goal: increasing conversions. The more viewers feel connected to your ad, the more likely they are to click on it and follow through with a purchase or sign-up.

You can benefit from using emotional language in your ad copy by outsourcing your Google Ads management. It’s another way experts can help make your ads more effective.

outsourcing Google Ads management

Creating a Sense of Urgency

Another tactic that Google Ads experts use to increase conversions is the strategic use of time-sensitive language and limited availability in your ad copy. This powerful marketing approach can instill a sense of urgency and prompt immediate action from viewers.

When an ad suggests that an offer is available only for a limited time or that a product is in short supply, it can make viewers feel that they need to act quickly or they might miss out.

Time-sensitive language such as “offer ends soon,” “limited time offer,” or “only a few left in stock” can stir up a fear of missing out (FOMO) in viewers and push them to click on your ads and make a purchase right away. It’s an effective way to get people to act quickly and ensure they don’t forget about you.

Benefit Highlighting

What’s in it for the viewer? That’s what people want to know. They want to see the benefits of your product or service. Google Ads experts are good at this. They will make sure your ad copy clearly shows these benefits. They will make your product or service look appealing.

Here are some steps they take to highlight benefits:

  • Showing Value: They make sure these benefits are often framed in terms of value. For example, someone looking for a new laptop might say, “The perfect laptop for working from home.”
  • Accurate Information: They make sure the information in your ad is real. This builds trust with viewers and ensures they don’t feel misled.
  • Emotional Appeal: They also use emotions to appeal to people’s feelings. For example, they might say, “This laptop will keep you connected with your loved ones.”
  • Highlighting Unique Selling Points: They highlight your unique selling points. This could be something like a particular feature or a limited-time offer.

By highlighting benefits, professionals can ensure your ads are more effective and appealing to viewers.

Geotargeting Adjustments

Geographical targeting, or geotargeting, is another way Google Ads experts can enhance your ad copy. They can customize your ads to include language specific to different locations. This means your ads can feel more personal and relevant to viewers in different areas, making them more likely to click and convert.

Reap The Benefits of Outsourcing Google Ads Management!

Outsourcing Google Ads management is imperative to improve your paid search campaigns. Our team is standing by to help!