outsourcing SEOAs a marketing agency, you ensure your client’s websites are in SERPs (search engine results pages). However, with the competition growing daily, this is getting more challenging.

If you have a limited in-house staff, adding new content trends to your offer may be impossible. This is where outsourcing SEO providers can be helpful.

Not only can they help you know what the latest trends are, but they can implement them for your clients. This ensures your clients get the desired results, and you don’t have to spend time or effort in-house.

Here, you can learn more about the content trends to implement in 2024 to help your client’s websites stand out.

Voice Search Optimization

Today, many people are talking to their devices, like phones and smart speakers, to find information. This is where Voice Search Optimization becomes important. When people ask questions using their voice, search engines like Google need to understand and provide the best answers.

To make your content voice search-friendly, you should start by using natural language and conversational tone. Think about the questions people might ask and answer them in your content.

Also, remember to use local keywords if your business serves a specific area. That way, when someone asks their device for a nearby service, your client’s website can pop up.

Another trick is to structure the content with headings and lists. This makes it easier for voice assistants to read and understand. And remember, your website needs to load fast because nobody likes waiting.

Outsourcing SEO experts recommend optimizing images and improving site speed to keep visitors happy and engaged when they come from voice searches.

Video Content Dominance

Outsourcing SEO providers are noticing a big trend: people love watching videos. Video content is booming, and hopping on this train to stay ahead in the SEO game is crucial. When you create videos, you can explain things visually, making it easier for your audience to understand.

Videos can also keep people on your website longer, which is a good sign for search engines. They like it when visitors spend more time on your pages. So, if you haven’t already, consider making videos related to your content. You can post them on your website, YouTube, or social media.

Remember to optimize your videos using keywords and adding descriptions. This helps search engines know what your video is about, making it more likely to appear in search results.

E-A-T and YMYL

Regarding content, two important acronyms have been making waves: E-A-T and YMYL. Let’s break them down and see why they matter in 2024.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google wants to deliver high-quality content to its users, so it’s paying close attention to these three factors. When you create content, make sure experts write it accurately and reliably. This helps build trust with your audience and with Google.

YMYL, on the other hand, stands for Your Money or Your Life content. Google is cautious regarding topics that can impact someone’s health, finances, or overall well-being. If your website deals with such topics, showing expertise, authority, and trustworthiness is crucial.

Outsourcing SEO experts suggest demonstrating your knowledge in these areas to excel in SEO. Show your expertise, share authoritative sources, and ensure your website is trustworthy. Google rewards sites that focus on E-A-T and handle YMYL topics with care.

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Long-Form Content

Outsourcing SEO providers have a secret weapon: long-form content. In 2024, creating in-depth articles and blog posts can boost your website’s search rankings.

Long-form content is like a treasure trove of information for your audience. It allows you to dive deep into a topic, providing valuable insights and answers to their questions. When visitors spend more time reading your page, it tells search engines that your content is engaging and informative.

Plus, long-form content can include more keywords naturally, making it easier for search engines to understand what your page is about. This can lead to better rankings for relevant search queries. It’s like hitting two birds with one stone!

To level up your SEO game, consider creating long-form content. It helps establish authority in your niche and keeps your audience engaged and returning for more.

Mobile-First Indexing

Outsourcing SEO experts are buzzing about “Mobile-First Indexing,” and it’s a big deal for your website’s SEO in 2024. Here’s the scoop: Google now primarily uses the mobile version of your site to determine its search engine ranking.

What does this mean for you? It means that having a mobile-friendly website is crucial. When your site looks and works well on mobile devices, you’re more likely to rank higher in search results.

Why?

Because Google knows that most people use their phones to search, it wants to give them the best experience.

So, when you’re creating or optimizing your website, think mobile-first. Ensure your design is responsive and adapts to different screen sizes. Check that your content loads quickly on mobile and that buttons and links are easy to tap. When you prioritize mobile-friendliness, you’re outsourcing SEO in a way that Google loves, and it can boost your search rankings.

User Experience (UX)

Outsourcing SEO is not just about keywords and backlinks; it’s also about User Experience (UX). Let’s explain why a good UX is essential for SEO in 2024.

User Experience is all about making your website accessible and enjoyable to use. When visitors have a smooth, hassle-free experience on your site, they’re more likely to stay longer, explore more pages, and come back in the future.

And guess what? Google notices this behavior.

Search engines like Google want to provide the best results to their users. If people are bouncing off your site quickly or having difficulty finding what they need, it signals to Google that your site may not be the best choice for certain search queries.

On the flip side, if users have a great time on your site, it can positively impact your SEO. So, when outsourcing SEO, ensure the experts focus on creating a stellar user experience. It’s a win-win – happier visitors and higher search rankings.

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Core Web Vitals

In the world of Outsourcing SEO, staying up-to-date with Google’s changes is crucial. In 2024, Google introduced “Core Web Vitals,” impacting how websites are ranked in search results.

Core Web Vitals are all about page speed and user experience. Google wants to ensure that when someone clicks on a search result, they have a smooth and fast experience. This means your website needs to load quickly and be responsive, especially on mobile devices.

There are three main Core Web Vitals to keep an eye on: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These might sound technical, but they’re all about how fast your page loads and how easy it is for users to interact with it.

When outsourcing SEO, ensure your experts pay attention to Core Web Vitals. Improving these factors makes your users happier and boosts your search rankings. Google rewards websites that provide a great user experience, and that’s where Core Web Vitals come into play.

Schema Markup

Outsourcing SEO specialists know the magic trick to make your content stand out in search results: Schema Markup. It’s like giving search engines a secret decoder ring to understand your content better.

Schema Markup uses structured data to provide extra information about your content. It helps search engines understand what your page is about and can lead to your content appearing in rich snippets. Rich snippets are those fancy results you see in Google with extra information like star ratings, prices, and images.

Adding Schema Markup to your content makes it more attractive and informative to users. They can quickly see your page’s offers, leading to higher click-through rates. Plus, when you outsource SEO and include Schema Markup, you’re giving your content an edge in the competitive world of search rankings.

So, if you want your content to shine in search results, consider Schema Markup a powerful tool in your SEO toolbox.

Embracing the Latest Content Trends with Help from Outsourcing SEO Providers

Mastering SEO can make a big difference for your website in today’s digital world. Here, you have learned some key trends and strategies that outsourcing SEO experts recommend for 2024. If you have not tried them, now is the time to.

Understanding and implementing these SEO trends can improve your website’s visibility and attract more visitors. SEO doesn’t have to be complicated – it’s about making your content user-friendly and search engine-friendly at the same time. So, take these insights, outsource SEO if needed, and embark on your journey to SEO success in 2024.