SEO is one of the leading marketing channels that provides a positive ROI. In fact, according to a recent report, the average conversion rate for someone arriving at your site from organic search results is 2.8%.
Because of this, having a comprehensive SEO plan is a great way to increase your rank, conversions, and revenue, all at the same time. While this is true, since SEO isn’t all the same, it is challenging to do it on a larger scale.
Where Project Management Comes In
When you hear of project management such as Waterfall, Scrum, and Agile, you may think of software development. However, it also applies to SEO and can help ensure your clients’ efforts provide the desired results.
SEO Project Management Defined
SEO project management refers to the smart use of technical tools, human resources, and time to deliver any SEO-related project with a predefined working methodology.
Work occurs in “buckets,” and SEO project management defines and distributes the sum of the resources needed for audience analysis, link securing, UI rectifications, on-page optimization, keyword mapping, content audit, and website analysis. Not only this, but it connects them all in chains.
With your SEO agency, every team member works on different aspects of SEO with a lot of interdependence. Because of this, SEO project management is crucial. SEO projects are highly complex, especially for agencies, where each project uses “shared” resources.
SEO project management is about guiding team members through project workflows, resources, and goals to achieve the desired results on time. Put simply; it involves planning, monitoring, and executing the activities of an SEO team – just like teams in other industries.
Benefits of Effective SEO Project Management for Your Agency
Effective project management ensures seamless communication with your team and clients. It provides essential structure to ensure an increased level of reliability and efficiency. Along with this, it creates transparency for your client.
Other benefits offered by SEO project management include:
- Ability to maintain seamless communication within your team and with your clients.
- Experience effective project prioritization and defined goals and objectives.
- Set requirements, dependencies, responsibilities for every project.
- Identify and mitigate roadblocks and risks.
- Measure progress with proper project delivery.
- Take steps to fix problems faster.
As you can see, having a smart project management strategy in place will pay off for you and your agency in the long run.
Tips to Ensure Quality Project Management for Your SEO Agency
The SEO process is often demanding and laborious. When you are working on several projects at the same time, you have to ensure you are organized and with the right resources for each one.
Doing this requires you to have a smart SEO project management plan and process. Contact us if you need help with this or other management aspects of your client’s accounts. Our team can help ensure your agency is successful by providing the tools, resources, and expertise needed to ensure the success of any SEO efforts.