As a marketing agency, you know a connection is important to keep people coming back to a website. If you have clients who have been blogging for a while, they likely have a decent-sized audience. However, do you know how to help them take this to the next level? Unfortunately, this is something that even professionals struggle with from time to time. 

The good news is that there are more than a few ways to engage and connect with people who read a blog. You can include jokes, slang, or something more suitable to your audience. 

Keep reading to learn more about why you need to work to help your clients build a relationship and connection with their audience. 

The Importance of Connecting with Blog Readers 

Developing a real connection with blog readers will help grow your audience even further and help establish you as an expert in your specific niche. When your readers start asking questions and see you can answer them, you will eventually be viewed as a go-to resource for future questions they have. 

When your readers are engaged with your content, it means they will spend more time on your website, which will improve dwell time and SEO. Now that you know the benefits of connecting with blog readers, it’s time to learn how to make it happen. 

Create an Emotional Response 

When blogs elicit an amotion from readers, it can encourage them to act. However, this strategy can be risky. 

One way to do this is by giving your opinion on a topic. While not everyone will agree with your point of view, your main audience will likely respect that you voiced your opinion. 

Include Humor in What You Write 

Do you naturally make people laugh? If so, show this in the blogs posted. Humor helps to humanize a faceless brand, making it seem more approachable. Also, studies have proven that when people laugh together, they tend to like each other much more. With this in mind, don’t be scared to try to connect with readers via a self-deprecating or relatable joke. 

Remember that it isn’t a good idea to insert humor about sensitive topics. This may harm your reputation more than it helps it. 

Tell a Story

Stories are another effective way to show different concepts. If your goal is to create more memorable content, consider structuring your blog posts similar to a story that has a start, middle, and end. 

Effective storytelling will be relatable, entertaining, and may even have a bigger message or moral. This is something you can use to convey important information to blog readers. 

Connecting with Blog Readers 

As you can see, there are more than a few ways to connect with blog readers. It’s important to keep the information here in mind, which will help you do just that. This is true no matter what industry you are in or what type of service or product you offer. Being informed is one of the best ways to help your clients develop a deeper connection with their blog readers.