Navigating the world of online shopping can take time and effort, especially for businesses trying to make their mark. One of their biggest challenges is ensuring their websites are easy to find and use.
This is where technical SEO comes in. It’s all about making websites work better to show up higher in search results and attract more customers. But, even the best businesses can avoid common mistakes with technical SEO, especially in e-commerce.
If your marketing agency serves e-commerce businesses, providing technical SEO solutions is necessary. However, if you can’t do this in-house, consider outsourcing to white-label SEO services.
Here, you can learn more about potential issues with technical SEO for e-commerce businesses.
When you run an online store, having the same information on multiple pages can be a problem. This is called “duplicate content,” which can make it harder for your website to appear in search results.
Imagine two pages on your site have the same words; search engines like Google might get confused about which page is more important. This is where white-label SEO comes to the rescue.
White-label SEO services are experts in spotting these duplicate content issues. They can look through your website and find places where the same information appears more than once.
Then, they can help fix these problems by making each page different and special. This makes your website more appealing to search engines and more likely to be seen by customers. By using white-label SEO, you’re making sure your online store stands out and doesn’t get lost in the crowd.
Inadequate Product Descriptions
When people shop online, they rely on product descriptions to help them decide what to buy. If your product descriptions are too short or don’t have the right words, customers might not find what they’re looking for. This is where White-label SEO can be a big help.
White-label SEO services can create unique and detailed descriptions for each product on your website. They know exactly what words to use so that search engines like Google notice your products.
This includes using specific words that people are likely to search for. For example, if you’re selling running shoes, they’ll use words like “comfortable,” “durable,” and “lightweight.” With better product descriptions, your website will likely appear higher in search results.
This means more people will see your products and buy them. By using white-label SEO, you’re making sure each product has its chance to shine and attract customers.
Pictures are a big part of selling products online. But if they’re too big or not labeled correctly, they can make it harder for people to find your website. This is where white-label SEO services come in. They know how to make images just right for the web.
White-label SEO can make the images smaller in file size. This means they load faster, which is great for people visiting your site, especially on their phones. But don’t worry, they do this without making the pictures look worse.
Then, they add “alt text” and captions to each image. Alt text is a short description of what’s in the picture. It helps search engines understand the image, and it’s also important for people who can’t see the pictures well.
By optimizing your images, white-label SEO makes sure they help, not hurt, your website. Your site will be more likely to appear in search results, and customers will have a better experience when they visit.
Poorly Constructed URL Structures
URLs are the addresses of pages on your website, like the address of a house. If they’re confusing or too long, it’s like giving someone bad directions. This can make it hard for search engines to find and understand your website. White-label SEO can fix this by making clear, easy-to-understand URLs.
White-label SEO services look at your site’s URL and improve it. They make sure each URL is short and to the point and that it tells you what the page is about.
For example, a URL for a page selling blue sneakers might be “www.yourstore.com/blue-sneakers.” This makes it easy for search engines to know what the page is about and easier for people to remember.
Good URLs make your website more organized and easier for search engines to read. This can help your site show up higher in search results, making it more likely for customers to find you.
Lack of Mobile Optimization
Today a lot of people shop using their phones. If your online store isn’t easy to use on a phone, you could be missing out on a lot of customers. White-label SEO services understand how important this is and can make your website mobile-friendly.
What does it mean to be mobile-friendly?
It means your website looks good and works well on a phone, just like it does on a computer. The text should be easy to read, the buttons big enough to tap, and the pages should load quickly. White-label SEO checks your website and makes changes to ensure it’s perfect for phone users.
By making your website mobile-friendly, you’re opening your store to more people. Plus, search engines like Google give better rankings to sites that work well on phones. So, with White-label SEO’s help, your site not only becomes more accessible to shoppers but also more visible in search results.
Absence of SSL Certificate
An SSL certificate is like a security badge for your website. It changes your site’s address from HTTP to HTTPS, which tells visitors and search engines that your site is safe to use. If your site doesn’t have this, people might worry about their safety, and search engines might not trust your site. White-label SEO can help you get this important SSL certificate.
White-label SEO will guide you through the process of getting an SSL certificate and setting it up. This change shows everyone that your site is secure, especially when they’re entering personal or payment information. It’s like putting a lock on your online store’s door.
Having an SSL certificate is not just about security; it also helps with your website’s ranking in search results. Search engines prefer secure websites, so this change can boost your site’s credibility and visibility. With White-label SEO’s help, your website becomes a safer and more trusted place for customers to shop.
Ignoring Meta Tags
Meta tags are like tiny billboards for each page of your website, but they’re hidden in the code. They tell search engines what your page is about and show up in search results under your website’s name. If your pages don’t have good meta tags, or none at all, people might not click on your website. White-label SEO services can make sure every page on your site has great meta tags.
White-label SEO writes unique and descriptive meta tags for each page. They make sure the tags include important keywords and a clear explanation of what the page is about.
For example, a meta tag for a page selling red dresses might say, “Find the perfect red dress for any occasion. Shop our collection now!” This helps your page stand out in search results and can make more people click on it.
By improving your meta tags, White-label SEO not only makes your website more appealing in search results but also helps it get noticed by search engines. This simple change can make a big difference in attracting more visitors to your site.
Broken links are like roadblocks on your website. They’re links that don’t work anymore, leading to pages that don’t exist or have moved. This can be frustrating for people visiting your site and can make search engines think your site isn’t well-maintained. White-label SEO can find and fix these broken links.
White-label SEO goes through your entire website, checking every link to make sure it works. If they find any that are broken, they fix them right away. This might mean updating the link to point to the right page or removing it if the page no longer exists.
Fixing broken links improves the experience for people visiting your site. They can find what they’re looking for without hitting dead ends. It also helps with your website’s ranking in search results.
Search engines see that your site is well-kept and reliable, which can lead to better visibility. With White-label SEO’s help, your website becomes a smoother, more enjoyable place to shop.
Elevating Your E-commerce Success with White-label SEO
In the ever-evolving world of e-commerce, staying ahead of technical SEO pitfalls is crucial for your online store’s success.
By tackling these challenges, white-label SEO enhances the functionality and user experience of your e-commerce site and significantly boosts its visibility in search engine results. With their expertise, you can focus on what you do best – running your business and serving your customers – while leaving the technical complexities to the professionals.
Remember, in the digital marketplace, the small details often make the biggest difference. Partnering with a White-label SEO service ensures that every aspect of your site is polished and primed for success. So, take the leap and invest in White-label SEO. Watch as your e-commerce site climbs the search rankings, attracts more traffic, and ultimately, converts more sales. =