It doesn’t matter if you are new to Google AdWords, or if you have explored the dashboard occasionally, you likely know that launching a campaign is easier than getting consistent results. Before you know it, you find yourself buried in technical jargon, wading through all types of features and options, ready to pull the plug – for good.
If you find yourself in this situation, it is clear it is time for you to hire a professional PPC agency. Some of the top signs it is time to make this move can be found here.
Infrequent Changes to Your Account
When is the last time you updated your account? Regardless of if you have a small business or if you manage multiple business PPC accounts, they must be updated to stay fresh and continue generating results. Unfortunately, if you don’t have the time or ability to do this, the professionals should be contacted.
Remember, with PPC, you get out what you put in. The process of making sure everything works is often time-consuming. If you don’t have the time to manage your account or several accounts, there is a minimal chance that you will outperform your competition. While a set-it-and-forget-it strategy may have worked in the past, it is not effective for PPC.
Relying on Optimization Suggestions from Google
Would you take medical advice from a doctor who has never examined you in person? While they may be well-intentioned, this advice is not customized to your needs. The same is true for Google’s automated optimization suggestions.
These automated suggestions will not consider your budget, tolerance risks, advertising risks, or the unique challenges your business faces. If you rely just on Google’s optimization suggestions, it is the same thing as taking advice from a doctor who has never seen you. It doesn’t provide you with a winning strategy.
Low CTR – Click-Through Rates
If you have a low CTR, it is essentially searchers letting you know they aren’t interested in what you offer. Sometimes, low CTR occurs along with some of the other issues mentioned here.
However, Google views low CTR as a sign that your ads are not relevant to people who search for what you offer. This results in your quality scores suffering and your ad position falling while your CPC rates increase. With the pros’ help, you have someone to help ensure that your CTR remains healthy and high, which ensures your campaign’s ongoing success.
Finding the Right Professionals for Superior PPC Results
If you want to create a PPC campaign that will help you generate the desired results, it is a good idea to hire the right team. With the right experts on your side, you can feel confident that your PPC efforts are effective and that you generate results that meet your needs. Being informed is the best way to ensure that you get the desired outcome for your pay-per-click efforts and the desired results.