While this is true, redesigning your website is probably one of the last things you consider doing for your business. It’s good to understand and acknowledge the important role your website plays in your business’s customer acquisition efforts and its impact on your sales and revenue.
To ensure your marketing efforts are effective, each touchpoint with a potential customer must be aligned. This includes your website, which is one of the most important salespeople you have.
Some of the top reasons to consider investing in a website redesign can be found here. Also, knowing what these are will also help you know when it is time to recommend this to your clients.
An Embarrassing Website
Has your client mentioned they are embarrassed to give out their website address? Are they concerned prospects may get the wrong impression? If so, it’s definitely time to recommend a redesign.
Having a bad website can hurt any business – even more than not having one at all because of the perception of your business that people get from it.
It’s Not an Accurate Reflection of Your Brand
Suppose a site is to be taking seriously and considered a credible, professional business. In that case, the website must show a strong brand image that accurately represents the company and captures the brand’s essence.
Stronger brand images can take small businesses and entrepreneurs and help them stand out among the bigger competition. This helps to level the playing field.
The Design Is Outdated
Design trends change every few years. This means if your website is even just a few years old, it may seem outdated compared to the competition’s site that uses the latest design trends.
If your site doesn’t embrace and use these trends, it’s time to consider a redesign.
The Site Isn’t Responsive
A responsive site design makes your website easily fit the screen size of any mobile device. While you review your site’s analytics if you find that most of your visitors come from mobile devices, investing in a responsive design is necessary.
With a responsive design, it is possible for people navigating to your site to do so easily across any device, which ensures a positive user experience. Also, Google now lets searchers know if the website you have is mobile-friendly. Over time, having a non-responsive website will impact your lead generation, credibility, sales, and click-through rate.
Helping Client’s Achieve a Quality, User-Friendly Website
If you have a client that is in dire need of a new website, it is a good idea to recommend a redesign, sooner than later. The right redesign will pay off and help ensure the website is not an embarrassment and that it shows the business professionally and credibly.
For modern businesses, this is essential. Contact us today to learn more about the website redesign process.