A common challenge you likely encounter as a content marketing service provider is sites that aren’t working well. Common concerns from these sites include inbound efforts not working, or enough leads aren’t coming to the site, among others.
Suppose you are hired as a new consultant to take over marketing efforts for these types of sites. In that case, you may find that they are currently engaged in some content marketing strategy, such as blogging or redesigning the website, or even engaging in keyword research – the site may still not be showing up on the first page of Google.
When you find a site with these issues, it may be frustrating to try to figure out what to do and how to fix the issues present. This is especially true if the site owner or current site manager has put in the effort but not seen results.
Keep reading to learn more about some of the top reasons your site still isn’t ranking well.
Slow Loading Site
Did you know when a site is loading on mobile, it takes just five to six seconds? While this is true, most people visiting the site only look to wait for about three seconds before they bounce away.
This means that one reason your site isn’t ranking well is that it isn’t loading fast enough. Google looks at engagement metrics to figure out the value of your site. If people are bouncing away quickly, Google views this as an invaluable site, which causes your rank to fall.
Content That Doesn’t Build Trust
Businesses are only successful if people trust them enough, so they purchase their service or product. While this may sound like common sense, the site you are working on may have content that doesn’t help build or encourage trust.
Something that doesn’t build trust is if all you do is try to sell someone something. When this happens, it means that your customers don’t see you as an authoritative figure trying to help them understand and inform them about what is being offered.
Not Targeting the Right Keywords
It’s going to be hard to rank if it isn’t clear to search engines what questions you are working to answer, and as a result, rank for. Your content needs to be clear and easy to understand, so people know what you are offering. It should not be a site filled with industry jargon people aren’t even looking for. The best way to achieve this is with keyword research. This doesn’t just apply to your blogs but all pages on your website.
Making the Right Changes Matters
When it comes to improving your website, sometimes outside assistance is needed. Even if you manage several websites, it’s a good idea to see help to ensure that your clients are getting the high-quality results wanted for their efforts. While SEO efforts don’t produce results overnight, consistency will pay off and help ensure the desired results are achieved.