There’s no question that SEO (search engine optimization) is one of the most sought-after services offered in the digital marketing industry. As an agency owner, you should be making “big bucks” from the SEO services you provide your clients.
However, have you noticed that your agency has hit a bit of a wall? Is your sales team unable to continue filling your sales funnel? If so, you need to think about where things when wrong and what you can do to fix the situation.
As an SEO white label service provider, we have been in the trenches – just like you. Along with helping with the SEO solutions you provide your clients, we also offer advice on how to keep your sales funnel full and growing.
Getting More Clients for SEO
When you are trying to figure out how to get more SEO clients, you have to determine who your clients are. To do this, create client personas. You must know who you are trying to reach and attract. You also have to know where you can find these people.
If you believe that your agency already knows the client persona it’s targeting; it’s a good idea to make sure you revisit it regularly to ensure things haven’t changed – especially if new, incoming clients have slowed down.
Ask the Right Questions to SEO Prospects
Remember, it’s about doing the right job for the right client. Some potential SEO clients won’t fully understand the dedication, work, and time that it takes to create a solid and effective SEO campaign. While SEO is in high demand, if there are clients who don’t understand the value of SEO, they aren’t going to pay the prices you deserve.
With this in mind, it’s up to your team to look for client personas who understand the value of SEO and how a professionally created campaign will improve their bottom line. When searching for leads, make sure to ask the proper questions and learn what an SEO client wants from their campaigns and their expectations. This is the only way you will know if the services you offer align with a potential client’s needs.
Communicate the Value Your Digital Marketing Agency Offers
While you know your digital marketing company can handle the work and the development of any campaign, you still have to show a potential client the value that your SEO services offer. It’s imperative that an SEO prospect understands that when they hire you, your team will help add value to their business.
The ways that you add value to a potential SEO client’s business are by:
- Building their brand
- Getting the business in front of their target audience
- Increase overall business success
While selling yourself and your agency is important, you also have to sell the value of your services. Using the tips here will help you with this goal. You can also reach out to SEO white label service providers to optimize the services you provide and ensure you over-deliver for each client you take on.