Creating content for your website is a must. As content creators, there’s constant pressure to deliver high-quality content that helps and impacts your audience in some way. 

It’s also necessary to distribute this content across several platforms. Based on your team’s dynamics and available resources, the pressure may be overwhelming at times. 

This is when repurposing content comes in. 

Repurposing Content Defined 

Repurposing content means you reuse parts of older content to help expand its reach. Usually, repurposed content will be presented in a new format, such as social media posts, videos, or emails. Keep in mind that this is only beneficial if you have evergreen content to repurpose. 

Finding a new way to reuse your existing content will help you reach new people and help extend your reach. It’s also going to be an effective way to reinforce your message. If you can take something that worked well before and make it new, you give your business the ability to make another big impact. 

It’s worth remembering that to make the most of your efforts; you don’t have to create content every day. Instead, you can find ways to get even more use out of the content you made in the past. If you put a lot of effort into content, you will feel good about it and want to show it off. However, if it doesn’t hit as hard as you hoped, you may be disappointed. Repurposing it will give those who missed your content the first time a chance to be blown away by it. 

One example of content you can repurpose is blog posts. There’s a lot of potential to recycle it and use it across various platforms. For example, it’s possible to use blog content and reformat it into:

  • Email blast
  • Video
  • Newsletter
  • Twitter thread
  • LinkedIn post
  • Social media content
  • Podcast

Other Methods of Repurposing Content

There are other ways you can repurpose content, as well. Some of these include:

  • Turn your photos into Instagram Reels
  • Post transcripts from your podcast as show notes or a blog on your site
  • Pull clips from your YouTube video and put them on Instagram. Make sure to include a CTA so viewers can see the entire video via your YouTube channel. 
  • Pull pieces off your blog and use them as an infographic. 

Before you begin to repurpose your content, be sure you take time to look at what worked well in the past and what is valuable and interesting. You need to ensure that everything you wind up creating through this type of repurposing is useful and relevant. 

Quality content should be seen. If you put time and effort into creating something, then repurposing it makes sense. It will ensure that your message is not forgotten. If you don’t have time to repurpose content yourself, outsource this to our services. We can ensure your clients have quality content and that great pieces are seen and used regularly. Being informed is the best way to get the desired results.