When building and designing a website for your clients, you must provide a superior experience. This is what will convince them to choose your brand over the competition.
Imagine you have launched a quality website for your client’s business, everything looks great, and the navigation is user-friendly – it creates the dream experience for end-users.
Color plays a huge role in how you perceive the world. It can also impact how visitors view a website. However, the colors you use may take a backseat when it comes to website design. Here you can learn some important tips to help you create a beautiful color scheme for your client’s websites.
Understand the Basics of Color Psychology
Understanding color psychology for your marketing efforts is important. Color associations are extremely powerful. You develop these as an infant, and they may stay with you for life. These associations are intuitive and may even become subconscious.
Some associations are universal. For example, yellow is associated with the sun and green with nature and leaves. However, other color associations are more cultural. For example, Americans associate envy with red, green, and black, while Russians see yellow, purple, and black as envious colors.
Cultural associations are more relevant today than before because so many brands have a global presence. Depending on the colors you use, people from various countries may associate something negative with your brand, which is something you don’t want to happen.
Get to Know Color Theory
Color theory is the science behind how color works. For website design, you need to understand three basic concepts:
- Primary colors: These are colors that can’t be made by mixing any two colors together, including blue, yellow, and red.
- Secondary colors: Created by mixing two primary colors; for example, mixing yellow and red creates orange.
- Tertiary colors: These are created by mixing primary and secondary colors that are beside each other on the color wheel.
Keep Color Combinations Simple
While choosing colors for your website may seem complicated, it doesn’t have to be. It’s best to keep things simple. Having a complex or busy color scheme may confuse the eye.
Keeping things simple offers two main benefits. One is that simplicity will tie together a color scheme. If you have just a few colors working, everything will seem unified. Another benefit is that viewers don’t have to work too hard to process what is going on. This is one of the elements of a quality website. If you get too carried away with the colors used, your users will get confused.
Creating the Right Color Scheme for Your Client’s Website
As you begin building your client’s website, it’s important to remember colors matter; however, you don’t want to get carried away with the colors you choose. Keeping things simple is the best strategy. Being informed is the best way to ensure that you choose the right color scheme for the site and generate the best possible results.