When taking on a new marketing client, you need to find out more about their long-term goals. Most business owners realize that keeping current customers loyal and engaged is more cost-effective than attracting new customers. Helping clients develop customer retention strategies starts with the creation of a content marketing plan. 

A recent study found that over 84 percent of businesses have a content marketing strategy. However, many of these strategies don’t target customer retention. Are you trying to use content marketing to help improve customer retention rates for your clients? If so, check out this useful information. 

Develop Content That Educates

As technology continues to advance, nearly every industry under the sun is dealing with rapid changes. When these changes occur, it is imperative to inform consumers about them. If you want to help your clients increase customer retention rates, then developing content designed to educate is a must. Modern consumers enjoy reading this type of content and will usually share it with their friends/family members. 

Offering exclusive e-books or white papers to customers can help a business owner keep them engaged and loyal. If you have been hired to develop this content for a client, then you need to work on providing the reader with an enjoyable experience. The best way to accomplish this goal is by making the content in question easy to understand. You also need to use vibrant images in this content to keep it interesting. 

Realize the Value of Storytelling in Marketing

The fastest way to turn a customer off is by providing them with boring content. Ideally, you want to hook a reader within the first few paragraphs. The best way to do this is by incorporating storytelling into the content. This storytelling can come in the form of informing readers about a past customer’s experience with the products/services offered by a business.

You can also use the art of storytelling to inform readers about the history of your client’s company. Doing this can help establish trust and will build customer loyalty. As you develop content that tells a story, be sure to focus on the target demographic that will be reading it. The more you know about your client’s target demographic, the easier it will be to create great content for them. 

Get Customer Feedback

Most consumers aren’t shy about telling the companies they deal with about what they want. Closely monitoring your client’s social media profiles is a good way to find out more about their customers. The comment section usually provides a wellspring of useful information for business owners. If you see that a client’s customers are requesting a certain type of content, you need to work on delivering it. 

Once you publish links to this new content on social media, ask customers for some feedback. Keeping the lines of communication open is crucial when trying to improve customer retention rates for your clients. 

Using the great tips in this article can help you produce results for your marketing clients.