Good meta titles and descriptions go much further than just reaching a word count. Now is the time to learn what it takes to create these quality SEO elements.
If you want to achieve the best titles and descriptions, you need to:
- Ensure they are unique
- Ensure they are the proper length
- Use the proper keyword phrases on every page
- Avoid stuffing keywords
- Write for people rather than bots
The rules seem simple, and when you keep them in mind, they are easy to follow. With strong metal titles and descriptions, you will be set to drive even more traffic to your site.
Along with the rules here, you can use basic advertising and sales techniques to help you create the best title or meta description for your page. This should include a USP (unique selling point) that uses the right psychological trigger words.
Now, let’s dive into the specific tips for creating page titles and meta descriptions.
Optimize for Appearance in the SERPs
Before creating metadata, consider what search a future customer may use. Once you know what this is, review how Google is displaying the results.
Do you notice just blue links, or do the SERPs have a featured snippet?
Google wants to show the right SERP design for every search query. If you create a title or meta description that doesn’t match the way Google shows the results, then all you are doing is helping the competition by making it easier for them to get a click.
Make sure you review the way Google has displayed search results before writing anything. Also, a searcher’s intent will play into the look of the SERPs and how a page title and meta description need to look.
Optimize for Search Intent
The term “search intent” refers to the desire a searcher has when they conduct a search. Search intent will fall into either transactional (they want to buy something), informational (they need answers), navigational (when someone knows the page they want), or commercial (when someone is searching for the best price).
Knowing the intent of someone will help you word your meta title and description. You can use the words that will drive someone to click on your page.
Creating Strong Titles and Descriptions for Your Web Pages
The titles and descriptions you use for your web pages play a big role in where you appear in SERPs, how many customers find your page, and what you offer. Take some time to create the right titles and descriptions to achieve the best results possible for your pages. This will pay off and help ensure you get the desired results for your site. If needed, work with professionals who can provide additional assistance when it comes to creating effective titles and descriptions.