Today, more businesses are running online exclusively. The competition between modern internet businesses is fierce. As a result, it is important to stay ahead of the game and create an attractive, share-worthy, and user-friendly website.
Another benefit of having a site that works and looks better than your competition is that it will also have better SEO and typically rank higher. Google keeps up with many metrics, which all impact how the site ranks.
Here are a few ways your website can stand out from the competition and boost your rankings.
A User-Friendly Site
First impressions are important. This also means that appearance is crucial when it comes to attracting new people to your website. Having a clean, simple, yet eye-catching site with interesting and engaging information will be extremely beneficial in your ranking.
Nothing is going to turn a potential shopper away faster than an ugly, chaotic website. Try to use colors that complement one another, proper line spacing to avoid a cluttered appearance and clear fonts.
Be sure your grammar and spelling are correct and that any pictures or photos are labeled clearly. Use clear headings and relevant content. Keep things elegant, informative, and simple.
What can help ensure success is easy-to-use navigation. Provide a search bar that will let visitors find the specific product information they are searching for. If you want them to take a specific action, make sure they know what to do next with a compelling CTA.
Create Quality Content
The content you publish on your website is very important. It helps to keep your customers interested and engaged and increases website traffic. By choosing the right words to use in your blog, you can ensure your website is featured at the top of search results in Google and other search engines.
You can use Google Analytics to help you determine what keywords to use. This same tool can let you know how well your selected keywords are performing, too.
Video and Pictures
Pictures are an invaluable part of any quality website. Using beautiful, clear pictures of your products will help you sell them better than the best-written text out there.
If you plan to sell a physical product, be sure to photograph it from several angles to ensure the images are well-lit and that all the intricate details can be seen. This will ensure your potential customer gets a clear picture of what they are buying.
You should also consider creating and posting videos of your products or of someone discussing the service you provide. This can help entice more people to visit your site. If you have a very informative or entertaining video, people may share it with friends or post it on social media.
If you want to ensure your website stands out from the competition, use the tips and information above. This will pay off and ensure you get the desired results for traffic and conversions from your website.