When you use Google Analytics, you’ll see the bounce rate of a website is measured in two ways:
- The average bounce rate for the entire website.
- The average bounce rate for each web page.
Keep reading to learn more about the bounce rate and what steps you can take to improve this for your clients’ websites.
Bounce Rate Defined
Bounce rate is the number of visitors leaving your website or “bouncing” back to the referring website or search results after viewing just one page. The lower the bounce rate, the better.
Now that you know what it is let’s dive into what steps you can take to improve it.
Make a Mobile-Friendly Website
It’s estimated that mobile devices generate around 52.2% of all online traffic. One of Google’s ranking factors is based on how mobile-friendly a site is. Because of this, your clients must have a mobile-friendly site.
If the site isn’t mobile-friendly now, there is a good chance people landing there from mobile devices will bounce away almost immediately. This is a simple, effective way to reduce your client’s bounce rate.
Reduce the Site’s Loading Speed
How quickly pages on the site load influence bounce rates, too. People will bounce away quickly if a page takes too long to load. It’s possible to improve the loading speed (and other things) by reducing the size of images and by using browser caching.
You can find free online tools to measure website speed. They will also provide suggestions on how to make improvements.
Utilize Internal Links
Using internal links helps reduce the possibility of people visiting your site clicking through to another web page. This results in a much lower bounce rate. Also, internal links help improve the overall user experience while improving the site’s user-friendliness.
When adding internal links, make sure they are relevant to the page someone landed on. Along with that, internal linking (done properly) can boost your SEO. The internal links you add will connect your website content, including your web pages and blogs, and give Google a good idea of the site’s structure. You can easily use internal linking to give your important pages more link value than those that aren’t as important.
Getting Help Improving Your Clients’ Site Bounce Rate
Do you want to improve your clients’ websites? If so, be sure you consider the bounce rate. If you aren’t currently tracking this metric, now is a good time to start. If the bounce rate is too high, you can implement the tips above. You can also use the services of our white service SEO solutions. With our help, you can feel confident that your client’s website has an adequate bounce rate that meets visitors’ needs to the page, regardless of their search intent. Being informed is the first step in providing better services for your clients.