Have you ever taken on a new client, looked at their homepage, and had no clue what they did or offered? If so, that’s because the homepage isn’t communicating the business’s value proposition. 

Your client’s homepage is the first thing a visitor sees when they arrive at the website. It’s a crucial piece of content and one that needs to be engaging and appealing. 

In fact, your client’s homepage design can make or break their entire business. If they have a subpar one now or create one for them, it’s important to make sure it is engaging, easy to understand, and provides value. 

The Goal of a Website’s Homepage 

The goal of the homepage design is to encourage visitors to visit other parts of the site, provide enough white space, and leave visitors looking for more information about your service or product. Sometimes, it’s challenging to create something that does this – but not impossible. 

Use the following tips to create an effective homepage for your client’s website. 

Make It Clear What the Business Does

An effective homepage design encourages visitors to buy or sign up for something right away. You have to make sure they know what you offer and catch their attention immediately. 

Unfortunately, even today, many websites aren’t focused on user experience. This means there’s a lot of room for improvement. Creating an effective headline will help users learn what sets your business apart from the competition. You also need to ensure the headline is visually prominent on the page. 

Use simple language and draw attention by including only the most essential information about your business. 

Include Social Media Links 

Most people like being able to connect with favorite brands via social media. It lets them develop a connection to the brand, but only if they are good at posting relatable content. It’s also a great opportunity for brands to attract customers and provide social proof, which helps gain trust. 

It doesn’t matter if you are trying to earn the trust of your current customers or new ones; social proof is invaluable. Also, building your target audience is crucial for the ongoing growth of your business. Be sure to include social media icons on your homepage site design, as well as service pages and each blog post. Make it simple for visitors to discover the information they are searching for and to connect with your brand. 

Choose Images Carefully

It’s important to choose relevant imagery throughout your content and make sure you don’t forget to add alt tags to your photos. This helps to ensure that the images will be optimized for search engines. 

Also, the photos need to align with your brand and demand attention. They should be eye-catching and easy to interpret. 

Improving the Homepage for Your Client’s Websites 

If you are working to improve the homepage for your client’s websites, it is important to note that you can do more than a few things. Use the tips and information above to ensure each homepage provides the best possible experience for visitors.