When it comes to a website, there are a lot of things that can go wrong. However, if your client’s site isn’t converting as it should be, there’s likely a good reason for this. 

Chances are, one (or more) of the mistakes listed here has been made. 

It Isn’t Mobile Friendly

At the end of 2021, mobile devices made up over 54% of all global web traffic. This means that mobile is now the main source of online traffic. 

With so many people looking at your client’s site via mobile devices, you need to ensure it looks good on all devices. There’s good news here – you don’t have to do all this manually. You can use more than a few tools to ensure a responsive design. One of the easiest tools to consider is Chrome’s Inspect Tool; however, you can find one that works for you. 

Gimmicky Marketing Tactics 

This is something that should be obvious to everyone. While this is the case, gimmicky marketing tactics are still being used all over the web. 

Consider how often you have gone to a website only to be met by an invasive design that tries to force you to click on something. While it’s necessary to offer visitors something, don’t force the issue repeatedly with aggressive pop-up tactics or other gimmicks like this. 

Try considering what the visitor wants. It’s important to eliminate anything that may annoy them. This includes auto-playing and disruptive music and videos. This is something that should be avoided at all costs. 

Failure to Guide Users Through the Marketing Funnel 

It’s essential to have a nice-looking website. However, aesthetics isn’t enough to ensure a conversion. All sites need to have elements in place that guide visitors through the marketing funnel the right way. 

To do this, it’s necessary to understand that some people will be at the start of their research while others are ready to decide. A website should support the marketing goals by creating a simple and seamless flow that starts with lead generation and finishes with conversion. This includes things like:

  • Create good on-page SEO and various social links to help attract users to the site
  • Establish a content library that includes helpful resources to encourage them to share their contact information
  • Nurture prospects as time passes using automated email campaigns
  • Score all leads based on how likely they are to convert
  • Offer free demos and trials

Using this process provides valuable data on every prospect. Knowing how to engage with them is going to support an eventual conversion. 

Improve Conversions on Your Site 

When it comes to encouraging conversions on your client’s websites, keeping the tips and information in mind is a good idea. This is going to pay off and help ensure you get the results desired. Being informed is the best way to ensure that your client’s sites can achieve the success you promised. You can also reason out to whitelabel SEO services for help.