Understanding the UULE Parameter and Why it MattersTrying to determine how effective your SEO strategies for your clients are means you must understand where your “money” keywords are ranking in a Google search. These are the keywords that continually bring in qualified traffic to your site (i.e. the users most likely to buy something).

Watching what these keywords are doing and their rank movements will dictate how successful your SEO efforts have been. This is particularly true if you plan to build SEO backlinks for your clients. Knowing ow backlinks influence search ranking across various geo-locations is essential.

Thanks to the Venice algorithm update in Google, local search intent has been a significant factor in what search results appear organically. Today, many search queries are impacted by a user’s location, which makes it difficult to determine accurate ranking positions.

This is challenging for many marketing pros that may are tracking keyword rankings across several store locations or service areas. It’s also important to get to know that you are ranking where you offer your products or services. Just because your clients are ranking well in a single location, it doesn’t mean the same will occur in another location.

Now, though, there is a new method you can use that helps you ascertain your search ranking across various locations – the “UULE” parameter.

Getting to Know the UULE Parameter

If you want to simplify the process of knowing how your client’s sites are ranking in different physical areas use the free “uule” parameters offered in Google search.

This parameter will encode geographic locations into a search. The parameters are actually base64 encoded forms of different locations, formed using “Canonical Names” that are provided by Google. By adding the “uule” parameter to the search results URL strings will replicate the organic listings in a certain location.

With each parameter, you can check the search results at any time and at any zip code level. All you have to do is to crack the code.

Finding the “uule” Parameters for Your Client’s Locations

To find the parameter for your location, do the following:

  • Download the Geo Target CSV file provided by Google.
  • Use the “Canonical Name” string to search for your location.
  • Determine the length of the Canonical Name string. Use an online tool to do this.
  • You must determine the extra added character based on the string length.
  • Convert the selected Canonical Name using the Base64encode.
  • Confirm the ISO code for your country.

This may seem difficult and for those who are new to the process – it can be. However, if you need help ensuring that your client’s search results are ranking well in any local area – even when there are multiple locations- then this is an effective method to do so. If you want to ensure that your efforts are effective and worthwhile, consider using this method. You can also use the services of a third-party service provider if you need help. This will ensure you get the desired results for your clients.