Schema markup, which is commonly called structured data or just schema, is an important SEO tactic you need to use to help improve technical SEO while increasing your site’s position in search engines. 

Put simply; the schema allows Google, Bing, and other search engines to navigate various user search queries, analyze and decipher information on your site, and provide searchers with the best and most relevant search results. 

Utilizing schema markup is technical, so most website owners don’t use it. While this is true, it is an important SEO component that you can use for your clients to help improve rankings and visibility. 

What Is Schema Markup?

It’s important to understand schema markup better, which will help you understand how it works and its benefits. 

It is a type of microdata that will create an enhanced, unique description for the search results when added to a web page. Put simply, the markups (called rich snippets in the past) help search engines figure out the meaning and relationship of the content on your website and then serve it as a rich result for a search query. 

Benefits of Using Schema Markup

With schema, you have a huge opportunity to make a site more appealing to search engines. It also makes it easier for the spiders to crawl through the information included. 

Using schema is particularly beneficial for small, local startups and businesses. It will help them improve their visibility, increase position, and gain more online recognition. Using local schema also allows you to improve the site’s organic listings by updating addresses, hours of operation, business offerings, and more. 

Another benefit offered by using schema is that it can help optimize the content published on your website. In the end, this is going to help improve organic search results and make the page more engaging, captivating, and informative to users. 

Because the schema is beneficial for your SEO, online browsers are much more likely to click and travel to your site than a competitor that does not use schema markup. The more clicks you receive, the higher rank your site’s search engines will achieve. 

The additional information provided by schema to your content helps to improve the user experience. This results in more organic traffic and, eventually, more conversions. 

Using Schema Markup for Your Client’s Site 

As you can see, schema markup has a lot to offer for any website. However, it can be a complex part of technical SEO. Because of this, working with professionals is best because they will know what to do and how to do it. 

Getting schema markup right can be extremely beneficial and help boost a website’s rank in SERPs. However, there are a lot of mistakes that can occur. Because of this, only use the services of the pros. Your clients will appreciate the time and effort you put into helping their site achieve better results. Keep this in mind and consider providing it as a service to your clients.