Growing your marketing agency requires both hard work and a unique approach to informing potential customers about the services you provide. Building a presence with a great website and profiles on social media websites is a step in the right direction. However, you will need to go the extra mile if you want to keep current customers loyal and potential customers interested in what your marketing agency is doing.
There are over 4 billion email users in the world. Finding a way to use email to push your marketing message is a great idea. An email newsletter is a great tool to use when trying to inform and educate your audience. Here are some reasons why creating an email newsletter is a great idea for your marketing agency.
An Effective Lead Generation Tool
One of the best ways to drive traffic to your marketing agency’s website is by creating thought-provoking and educational content. As you start to increase your website traffic numbers, you need to work on collecting email addresses from visitors. With these email addresses, you can start sending out newsletters designed to garner new sales leads.
When creating these newsletters, you need to think about adding positive reviews from current clients and other trust signals designed to reach potential customers. If the recipients of these newsletters see how well your agency is performing for other business owners, they will be more likely to use your marketing services. Offering the visitors of your website a free eBook or a discount to provide their email contact information is crucial. By doing this, you can increase the number of email addresses you collected.
A Great Way To Share Success Stories
Before you start to send out newsletters, you need to figure out the type of content to include in them. Sending out newsletters that are packed with industry jargon can create problems if you want to create a connection with readers. Most business owners are only concerned with what they can do to grow their bottom line.
This is why you need to think about sharing the success stories of your existing clients in these newsletters. By doing this, you can show potential clients how you have helped current clients achieve their marketing goals. This can be just what they need to see to contact you and pay for your marketing services.
Drive Traffic To Your Current Content Library
Embedding links to your blog content in your email newsletter is also a good idea. Not only do these links provide newsletter recipients with more context, they can also improve traffic to your website. You need to make sure these links are both relevant and operational. The last thing you want is to send email newsletter recipients to a page that is no longer published or is slow to load. This is why you need to test each link before embedding them in your email newsletter.
When optimized properly, an email newsletter can help you find new marketing clients and keep existing clients engaged.