Do you have clients who want to expand the reach of their eCommerce stores? If so, you must create a strategy to help them achieve these goals.
Unfortunately, there are a lot of strategies that fall flat when it comes to eCommerce sales. Because of this, it’s important to know what you can do and what takes minimal effort.
If this sounds like something that would benefit your clients, keep reading. Here you can find several tips and tactics to help you achieve the desired results for your eCommerce clients.
Create an Email List
While this can seem daunting, your clients likely have already started part of a list. Also, there are more than a few ways to create an email list for your client’s eCommerce store without reinventing the wheel.
Email lists provide your clients with a few things necessary for any website’s success. One is the ability to retarget people interested in what they offer. Also, when someone signs up to be part of an email list, they permit the business to send promotions without your client having to pay for ads. It also makes it possible for your client to begin creating a community.
Email is effective because customers choose to participate and hear more from the business. Also, unlike social media platforms, your clients have complete control of the email list.
Two methods your clients can implement to grow their email list include pop ups and opting in at checkout.
Create an Effective Email Marketing Strategy
Your clients can choose to send a weekly newsletter to their subscribers; however, this may not be the most effective way to leverage their list. After all, the information included in the newsletter won’t be relevant to everyone on the list.
A better method is to segment the audience based on their actions. For example, what type of products have they purchased in the past? What preferences do they have when it comes to email promotions?
It’s possible to implement personalization and more by using information from the email provider being used. For example, asking the user to confirm their subscription is possible. To do this, add checkbox options to find out things like:
- How they heard about the store
- The type of promotions they want to hear about
- The category of products they are most interested in
When a subscriber list is segmented, it’s possible to send promotions that are more relevant to every group. When personalization is used, your client’s audience will likely engage with the brand and stay subscribed.
Leverage Scarcity Tactics
When someone is thinking about buying something but hesitates, a great motivator is the idea of scarcity.
If a product seems like it is limited in supply, or if a sale is only going on for a brief amount of time, people visiting the site will be more likely to buy right then. That’s because they can’t know for sure that the items will be available at that price for long.
You can use scarcity in a few ways to help boost your client’s eCommerce sales. Some examples include the following:
- Include a countdown timer on the site when sales are being offered
- Offer free shipping for a limited amount of time
- Include flash sales
- Display only “X” remaining on the items
By including scarcity as part of the marketing strategy, it’s possible to increase the click-through rate by 14% and double the sales for the site. Even better, this is easy to start. All that must be done is adding a popup to certain pages and a short message or discount code to use the offer.
Upsell Customers
When someone puts something in their cart, it should be celebrated, right?
While it is an exciting time, it is also possible to upsell visitors to increase the total sale.
When an online store upsells customers, it helps to increase total sales by 70% to 95%. This is a huge amount of revenue that would otherwise be missed.
Also, selling to an existing customer is much easier than attracting new ones. Upsells are an easy and effective way to make the most of current customers.
An easy way to add upsells to a site is by using popups. This will allow you to offer visitors better or more expensive items when they add something to their cart.
Optimize the Store for Mobile Viewing
Today, more people than ever before are shopping on their mobile devices. Having a website that is optimized for mobile devices is a must when it comes to eCommerce.
It’s worth mentioning that mobile competition is growing. Now is the time to make the most of the client’s platform to ensure they don’t miss out on opportunities to make a sale.
Use the Available SEO Plugins
When it comes to an eCommerce store, optimizing it for search engines is a good idea. This will increase overall organic traffic, especially for sites ranking on the first page of Google for a certain keyword.
Free traffic is one of the best things any site can ask for.
This is where you come in for clients who may want to avoid SEO. You have to fill this gap for your clients and ensure they get the results desired.
It’s possible to use more than a few SEO plugins to help simplify this process. While some are paid, others are free, and they can provide a great ROI.
Get Your Clients the Results They Expect
When it comes to results for any eCommerce store, there are more than a few factors to consider, as you can see here. If you need help achieving these goals for your client, be sure to contact us. At Outsource My SEO, our team of experienced professionals can take over the task of handling the eCommerce site optimization to ensure that you can achieve the results desired for your clients. Being informed is the best way to make the most of your services.