There’s a term floating around in the marketing world that means “choices that hinder your ability to make a decision.” The official name for this phenomenon is “analysis paralysis.”

 An example of this is if a visitor comes to your website and there are too many things to look at or if there is a confusing design. When this occurs, conversions are minimal or completely nonexistent. 

If you have clients confused about why their site isn’t converting, a good place to start is by looking at their website. Take time to locate these barriers to conversions. Along with reducing cases of “analysis paralysis” on your client’s site, it’s important to utilize other strategies to encourage conversions. Keep reading to learn a few tips to help improve conversion rates for your clients. 

Shorten Site Forms

A common reason users don’t convert is because of friction in the process. One example is if you have a long-form. In this case, visitors may be hesitant to complete it. 

You must eliminate this hesitation, not create it. If you shorten the forms, you create trust in your audience. Also, it doesn’t take as much time to fill out shorter forms, which means visitors are more likely to do it. 

Offer Social Proof

Up to 92% of consumers are hesitant to buy something if customer reviews aren’t provided. Around 97% of consumers claim that customer reviews play a role in their buying decisions. 

The business’s reputation and online presence impact the overall conversion rate. Because of this, it is imperative to offer social proof on any website. It’s easy to add social proof, simply link to Yelp or another directory page where customers left reviews in the past. It’s also smart to add reviews and testimonials on the site, so visitors don’t have to navigate away from the page. 

Track How People Interact with the Site

It’s hard to improve the conversion rate on your site if you don’t know how users interact with it. The question is – how can you figure out how users are getting tripped up? The best way to do this is by using website analysis tools. With these, you can see where people click, if they skip an offer, or if they stop filling out your form when they are halfway through. 

Also, the tools can include heat maps of the site, which lets you see elements that stand out and demand attention. 

Implement Live Chat

When someone coming to a website doesn’t convert, they likely have a concern or question about the service or product. If you want to avoid losing possible customers, adding live chat to the site is recommended. 

Utilizing live chat ensures that sales or customer service team members can handle concerns for individuals who are unsure of making a purchase. 

Don’t Underestimate the Power of Optimizing a Site for Conversions 

When it comes to optimizing a site for conversions, there are more than a few factors to consider. Optimizing websites for conversions will pay off in the long term and can be achieved for your client’s sites.