If your client has an AdWords account but isn’t optimized, it’s time to step in and help with this. After all, an optimized account is the only way you will ensure their ad spend is being used to its full potential.
Unfortunately, some businesses and even marketers create Ads and never revisit them or consider the information they contain again. This can lead to a waste of money and no results.
That’s why auditing your client’s AdWords accounts regularly is so important. Some tips to help with this can be found here.
Start with Tracking
The first step for any effective Google Ads audit is ensuring the right tracking strategies are used.
To do this, establish goals in your account. Once the goals are set, you have tangible goals to work toward, which will offer more insight into how successful your campaigns are.
You can track main metrics that determine how successful your ads are when you have set goals. Your KPIs can be turned into “goals,” allowing you to monitor the success they achieve.
Another important part of a Google AdWords account audit is to optimize the keywords.
To do `1qthis, you should check the status of the keywords in AdWords. Do this by:
- Logging into the account
- Choosing “keywords”
- Checking the “status” column of the keywords being used
After that, you will see a few status options. Based on the keyword status, you can get an idea of their quality score. This will help you make smart decisions for your ad campaigns as you move forward. For example, you may need to stop using keywords with few page matches or a lower search volume since these probably won’t be successful.
Check Keyword Health and Negative Keywords
Part of a successful Google Ads audit includes looking at the health metrics of your keywords. Some of the keyword performance indicators that let you know if they are working as they should include:
- Quality scores under six
- Refine or remove keywords with conversion rates under one percent
- Keywords related to the same topic in an ad group
Negative keywords list keywords you submit to AdWords that won’t be bid on.
You can check the negative keywords through the dashboard to ensure irrelevant words have been added and that incorrect words were not added by mistake.
To extend the reach of any set of ads, you need to use long-tail keywords. These are more specific and will usually provide better results.
Auditing Your Client’s AdWords Account
If you want to optimize your client’s AdWords account and ensure it achieves the best results possible, auditing it regularly is necessary. Keep the above information in mind to ensure that you help your client get the desired results. If you need help with this, reach out to our team. We can help with the audit and improve any AdWords account. Being informed is a must when it comes to your AdWords account.